Charlotte Olympia will open a pop-up store in the women's shoe shop on the second floor of the main building of Isetan Shinjuku from May 20th to June 2nd. The store will offer an advance sale of the brand's first-ever sneaker collection.

The collection features materials such as lustrous velvet and nappa leather, creating sneakers that are not only casual but versatile enough to be worn on a variety of occasions. The lineup includes models featuring Hello Kitty's iconic tongue and spider web uppers. There will also be sneakers featuring striking bright red lip ties. Prices range from 76,000 to 96,000 yen.

In addition to the sneaker collection, the pop-up shop will also sell the "ABC Collection," which allows customers to freely customize shoe designs; the "Feline Collection," which offers cute leather goods featuring Hello Kitty's face; and the classic "Encore Collection."