CHAMPAGNE BAR #MUMMCLUB, where you can experience the world of the prestigious champagne house Maison Mumm, will open at Roppongi Hills O-Yane Plaza for a limited time from November 6th to 12th.

CHAMPAGNE BAR #MUMMCLUB
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Maison Mumm is a champagne house founded in Reims in the Champagne region in 1827 by the venerable wine merchant Mumm family. While continuing to uphold its pioneering spirit and constantly striving for innovation, the brand boasts the highest sales volume in France*, while continuing to uphold its founding philosophy of "Only the Best."

In 1904, French polar explorer Charcot celebrated his arrival in Antarctica with a glass of Maison Mumm champagne, and ever since, Mumm has become a symbol of courage and success. Since then, Mumm has been an official sponsor of motorsports, yacht racing, and soccer teams, and has continued to accompany the success and triumph of those who continue to challenge themselves, becoming a beloved champagne for various celebratory occasions around the world.

In the fall of 2017, world-renowned designer Ross Lovegrove created Mumm Grand Cordon, the Maison's iconic champagne, featuring the brand's signature red ribbon engraved on the bottle. Mumm Grand Cordon is a champagne characterized by its fresh yet powerful flavor, made from a blend of the Maison's signature Pinot Noir grapes, mineral-tinged Chardonnay, and mellow Pinot Meunier.

"Mumm Grand Cordon" (1,000 yen by the glass / 7,000 yen by the bottle)
The newly opened pop-up bar, "Champagne Bar Mumm Club," is decorated in the red that is symbolic of Maison Mumm. Guests can enjoy "Mumm Grand Cordon" (1,000 yen by the glass / 7,000 yen by the bottle), the Maison's signature champagne, which was launched in November last year, and "Mumm Grand Cordon Rosé" (1,500 yen by the glass / 10,000 yen by the bottle), a rosé champagne that was newly released in June this year, by the glass or by the bottle. Guests can also enjoy food that pairs well with the champagne. Additionally, those who order a bottle will have the opportunity to try "sabérage," in which they open the bottle by cutting the top with a saber (sword).

The venue will also feature a history wall with LED screens projecting the world and history of Mumm, as well as a photo spot where you can enjoy taking photos with your friends. Furthermore, "Mumm Grand Cordon Stella," a special champagne bottle newly developed by Maison Mumm that can be enjoyed in the zero-gravity environment of space, which has been the talk of the town as "champagne that can be enjoyed in space," will be on display for the first time in Japan.


A gift campaign is also being held to celebrate the opening of the pop-up bar. Anyone who registers using the application form on the official website will receive a coupon (QR code) that allows them to get a second glass of Mumm Grand Cordon for free when they order one glass at the Champagne Bar Mumm Club (this applies to those who register by November 11th). Additionally, one pair will be entered into a lottery to win a five-day, three-night trip to France with a tour of Maison Mumm in Reims, Champagne, France, and 50 people will have the chance to win a 750ml bottle of Mumm Grand Cordon. Applications are open from October 15th to December 31st. Enjoy the innovative Maison Mumm champagne at a special outdoor bar that's open only this winter.