- "My happiness comes from entertaining people," says Masayuki Ino, designer of the thriving Tokyo brand Doublet.
"Happiness" is one of the many things that the high-profile brand Doublet and fashion giant Marc Jacobs share in common. This marks the first time the two have partnered together, and their unconventional styles make them a perfect match.
Ino became the first Japanese designer to win the Grand Prix of the LVMH Young Fashion Designer Prize in 2018, subsequently establishing an ongoing relationship with LVHM. Marc Jacobs himself has always loved the brand Doublet, and the two brands share a common DNA, including diversity, humor, and a unique spirit. Ino and the creative team at Marc Jacobs collaborated to create the Resort 2022 party campaign. To express this season's theme, Ino has incorporated his signature touches, such as repurposed car seatbelts and hand-sewn balloons for straps on Marc Jacobs' iconic The Snapshot and The Tote Bags. The collection also features playful pieces, such as the "Today's Marc Jacobs" banquet sash, an essential part of the Japanese party scene. This capsule collection features exclusive items, including bold reinterpretations of Marc Jacobs' classic sweatshirts and oversized T-shirts as bag straps, featuring the brand's iconic "THE STRAP" embroidery.
The "MARC JACOBS × DOUBLET" collection will be available exclusively in Japan from November 16, 2022.
■Brand Profile
The brand doublet was founded in 2012 and presented at an exhibition in the Spring/Summer 2013 season.
Like transforming words, the brand replaces parts of basic, standard items with unexpected ideas, transforming familiar objects into "uncomfortable everyday wear," and offers a complete range of items from clothing to accessories.
He subsequently became the first Asian to win the Grand Prix at the "LVMH Prize 2018."
In AW20, the brand unveiled its first ever runway-style installation in Paris, which generated a great deal of buzz.
Since then, the brand has continued to present collections at Paris Fashion Week.
■Designer Profile
Masayuki Ino
Born in Gunma Prefecture in 1979. After graduating from Tokyo Mode Gakuen, he gained experience as a corporate designer, and then worked at MIHARAYASUHIRO, where he planned and produced shoes and accessories. He then launched "doublet" with pattern maker Murakami Takashi, and made his debut at the 2013 S/S exhibition.
2013: Selected as the Grand Prize winner in the Professional category of the 2013 Tokyo New Designer Fashion Awards
2017: Selected for the Tokyo Fashion Award 2017, held an exhibition in Paris and held his first runway show at Tokyo Fashion Week Fall/Winter 2017
2018: Winner of the Grand Prix at the LVMH Prize
January 2020: Unveiled a brand-initiated runway-style installation in Paris
October 2020: Triumphant return show (digital + physical) at Tokyo Collection "by R"
January 2021: PFW21AW: Reverse playback show combining physical + digital
June 2021: PFW22SS: Live streaming of a physical show at an organic farm
January 2022: PFW22AW A physical show will be held in an ultra-analog metaverse space modeled after Shibuya Scramble Crossing. June 2022 PFW23SS: First physical show in Paris in two and a half years. MARC JACOBS x DOUBLET SWEATSHIRT SNAPSHOT DTM ¥86,900 JACOBS x DOUBLET TEE SNAPSHOT 78,100 yen
MARC JACOBS x DOUBLET BALLOON SNAPSHOT 86,900 yen
MARC JACOBS x DOUBLET BALLOON LEATHER TOTE BAG 106,700 yen■Store Information
Official Online Store
https://www.marcjacobs.jp
MARC JACOBS POP-UP SHOP
Hankyu Umeda Main Store, 3F Kotokoto Stage 31
8-7 Kakuta-cho, Kita-ku, Osaka-shi, Osaka 530-8350
Period: Wednesday, November 16th - Tuesday, November 22nd
Marc Jacobs Omotesando Store
Marc Jacobs Isetan Shinjuku Store
Marc Jacobs Sendai Store
Dover Street Market Ginza
Release Date: Wednesday, November 16th, 2022
Contact
Marc Jacobs Customer Center
TEL: 03-4335-1711
