Longines appoints Academy Award-winning actor Jennifer Lawrence as Longines Ambassador of Elegance

Nov 5, 2022
Swiss watch brand Longines is pleased to welcome Academy Award-winning actor Jennifer Lawrence as its newest Ambassador of Elegance. Critically acclaimed for her incredible versatility in the roles she plays, she brings a fresh perspective to everything she does, reflected in her own unwavering convictions. Bold and confident, Jennifer makes the ideal addition to the Longines family.



Jennifer Lawrence is one of the world's most captivating actresses. Her role as the teenage protagonist Katniss Everdeen in the 2012 film The Hunger Games established her as a global star, and she has since launched a string of work that has seen her win an Academy Award and three further nominations, a BAFTA, two Screen Actors Guild Awards and three Golden Globe Awards. She has also been named to Time Magazine's list of "The World's Most Influential People."

Longines CEO Matthias Breschan is thrilled that Jennifer will join the Longines Ambassadors of Elegance, commenting: "Jennifer has the ability to portray every role with realism and essence, which translates into a natural and relatable elegance off screen. She is an inspiration to women of all ages and we are thrilled and proud to welcome her to the Longines family."

Jennifer Lawrence also expressed her excitement about the partnership with Longines, commenting: "Longines is built on a legacy of innovation and the trust of some of history's greatest pioneers. I am thrilled to be joining the Longines family and look forward to our future partnership!"

Having risen to fame through her performances in The Hunger Games and modern classics such as Silver Linings Playbook and American Hustle, Jennifer Lawrence is much more than a movie star. In 2018 she founded her own production company, Excellent Cadaver, which also produces her latest film, Causeway. Outside of work, Jennifer Lawrence is a passionate advocate for gender equality and sits on the board of Represent.us, a national, non-partisan organization working to establish strong anti-corruption laws.

Lawrence continues: "Longines has long been synonymous with timeless elegance, and to me, that means quiet strength, grace and confidence. Also, being from Kentucky, Longines always evokes the Derby and tradition itself."

With her unique interpretation of elegance, empathy and compassion, and the ability to play any role with refreshing candor and authenticity both on and off screen, Jennifer Lawrence is an inspirational and versatile ambassador who embodies Longines' "elegance." Longines is honored to welcome such a wonderful ambassador into the family.


■About Longines
A Swiss watch brand founded in 1832. Over its 190-year history, it has released numerous groundbreaking timepieces and made its mark on the history of watches. Due to its innovation and reliability, the brand has deep ties with famous historical figures, with Audrey Hepburn serving as an advertising model, and the likes of Albert Einstein and Saigo Takamori also known to have worn Longines watches. It is one of the top Swiss watch export brands, and currently does business in approximately 150 countries. The brand logo, known as the "winged hourglass," is also known as the oldest logo registered with the World Intellectual Property Organization.

https://www.longines.jp


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