Canada Goose has unveiled its new Fall/Winter global campaign, shot by photographer Annie Leibovitz, spotlighting courageous women.


Set in the highlands of northern Scotland, the campaign embodies Canada Goose's philosophy of "Live in the Open," and against a backdrop of unpredictable weather, Leibovitz's signature style captures the characters and scenery in a candid way, evocative of the product's performance and style.

"We wanted to celebrate brave women who defy convention and show that they don't have to compromise on style or performance. That's why we're thrilled to share this powerful and valuable message through this female-led campaign."

- Penny Brook, CMO and CEO, Canada Goose


The campaign, shot by a predominantly female crew, is powerful and impactful, showcasing the talents of women. The main cast, including actor Jodie Turner-Smith, model/musician/DJ Park Soo-Joo, and model/actor Khadija Red Thunder, are women who use their platforms to challenge the status quo while remaining true to their own unique identities.



Jodie Turner-Smith (Actor) - Wearing: MARLOW PARKA


Jodie Turner-Smith is best known for appearing in Noah Baumbach's upcoming film White Noise and opposite Brian Cox in The Independent, and was the first Black woman to play Anne Boleyn on television. She is also involved with Equality Now, a nonprofit organization that creates, reforms, challenges and enforces laws to ensure lasting equality for women around the world.

"I strongly believe that the most important thing is to be true to yourself and show that through your actions. Now that I'm a mother, I feel strongly that I want to change the stereotypes that society has about what a mother 'should be like.' I believe it's possible to be a mother and still express your emotions."

- Jodie Turner-Smith



Park Soo-Ju (Model/Musician/DJ) - Wearing: AURORA JACKET



Park Soo-Ju is the first Asian-American woman to serve as a spokesperson for L'Oréal. To this day, she continues to advocate for diversity in the entertainment industry, participating in outreach programs and working with organizations like APEX for Youth.

"I strive to be a responsible and respectful person toward people and nature. Living in the Open means being open to opportunities, being bold and adventurous, and I personally live in the Open."

- Park Soo-Joo



Khadija Red Thunder (Model/Actor) - Wearing: Aurora Parka


Khadija Red Thunder is an advocate for Native Americans, African Americans, and Hispanics, supporting educational and spiritual issues facing reservation and Native American communities.

"Community means everything to me. I grew up dancing at powwows from the time I could walk, camping with my grandmother in the summer, and traveling from powwow to powwow. I'm Chippewa-Cree, and my grandmother is from Saskatchewan, Canada. I'm grateful to have grown up experiencing such beautiful and incredible cultures."

- Khadija Red Thunder


Each of these three muses comes from a different background, but they're dedicated to elevating underrepresented voices. They inspire women around the world to embrace and express their true selves.


About the Collection (Available from Saturday, November 5th)
The new products incorporate functional design and aim to inspire women. From parkas and jackets to coats and vests, we offer customizable items that combine style and functionality, allowing you to express your individuality and empower women to thrive.

The fabric is made from high-quality Ventera material, which is smooth and soft to the touch. Quilted lines and a disc logo that matches the color of the outerwear create a sophisticated and beautiful look. The stylish designs are available in soft colors such as black, white, navy, gray, sage green, and sepia, making them suitable for any style.
【From left: MARLOW PARKA (176,000 yen), MARLOW COAT (154,000 yen), RAYLA VEST (97,900 yen)】
【From left: AURORA PARKA (154,000 yen), AURORA JACKET (147,400 yen), MARLOW JACKET (147,400 yen)]
The Marrow Parka, Marrow Coat, and Layla Vest feature adjustable and removable belts, allowing for a customizable fit and a wide range of styles.
The Aurora Parka and Aurora Jacket are both made from Ventera material, and feature a curved quilted pattern and internal drawcords to flatter your figure.
The Marrow Jacket's diagonal quilted lines flatter your figure, and the internal drawcord at the hem provides a snug fit and warmth.



Retail locations

Canada Goose Sendagaya Store
1F, 2-22-16 Jingumae, Shibuya-ku, Tokyo 150-0001
TEL: 03-5860-6518
OPEN: 11:00 - 19:30

Canada Goose Kyoto Store
6F, Kyoto BAL, 251 Yamazaki-cho Kawaramachi-dori Sanjo-sagaru, Nakagyo-ku, Kyoto 604-8032
TEL: 075-708-3840
OPEN: 11:00 - 20:00

Canada Goose Osaka Store
542-0081
1F Hulic Shinsaibashi Building, 4-3-2 Minamisenba, Chuo-ku, Osaka City, Osaka Prefecture
TEL: 06-6226-8615
OPEN: 11:00 - 19:30

Canada Goose GINZA SIX Store (until Sunday, January 8, 2023)
10−1 Ginza 6-chome, Chuo-ku, Tokyo 104-0061
GINZA SIX 2F
OPEN: 10:30 - 20:30

Canada Goose Official Online Store
https://www.canadagoose.jp/


Canada Goose Official Social Media
LINE
https://lin.ee/jcCrMds

Facebook
https://www.facebook.com/CanadaGooseJP

Instagram
https://www.instagram.com/canadagoose