LACOSTE launched its "I'm SHOP" campaign from May 27th to June 7th, primarily in the Aoyama and Shibuya areas. A preview for the media was held in Omotesando on the 27th. A special website was also launched during the campaign period. As the name "I'm SHOP" suggests, the website features a variety of outfits featuring polo shirts worn by models transformed into Lacoste's iconic crocodiles. Visitors can also purchase the items they're wearing. Additionally, for four days only—May 30th and 31st, June 6th, and 7th—"crocodile models" wearing Lacoste's classic polo shirts will appear in the Meiji Jingu-mae, Omotesando, and Miyamasuzakashita intersection areas. Visitors who encounter them will receive a miniature shopping bag, which includes a QR code that allows them to access the special website and purchase the playful crocodile model outfits. Furthermore, until the 31st, crocodile models will take over ZeroBase Omotesando (5-1-25 Minami-Aoyama, Minato-ku, Tokyo) to hold a pop-up where you can fully experience the world of Lacoste. The second floor of the building will feature a selection of clothing and accessories from the 15SS collection for both men and women, and on the first floor you can take part in a 360° interactive photo session called "Everyone's LOOK BOOK."