
A capsule collection, a collaboration between LACOSTE L!VE and A BATHING APE, will be released on March 28th.
Lacoste L!VE is a casual brand that mixes Lacoste's French chic and sporty elegance with street culture. For this collaboration, the logo of a crocodile about to bite a monkey was created based on the humorous concept of "CROC SHALL NEVER KILL APE!"
The main lineup includes polo shirts (from 14,000 yen), T-shirts (8,000 yen), hats (8,500 yen), and sweatpants (16,000 yen). All items feature the iconic collaboration logo. In addition, the hood of the parka (14,000 yen) features Lacoste's signature crocodile face, like a headgear.
The humorous worldview expressed in the logo has now been made available online as an animation. A video is available for each item, so it's worth checking them all out to see the lineup.




















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