UNDEFEATED will open a new two-floor store, "UNDEFEATED SHIBUYA," in Jingumae, Shibuya Ward, on June 16th.
Visitors are greeted by an impressive sneaker wall upon entering the store. The wood accents emphasize an American aesthetic distinct from existing stores. The first floor focuses on sneakers, while the second floor focuses on apparel and accessories. The open layout makes it easy to see each individual item, creating a fun and enjoyable shopping experience. The interior was designed by the brand's own designer in the country.


On the day of the grand opening, a limited edition T-shirt (¥6,000) designed by LA-based graphic designer Geoff McFetridge will be on sale. Since the 1990s, Jeff has served as art director for GRAND ROYAL, a magazine supervised and published by the Beastie Boys, and made a name for himself by creating the animated titles for films directed by Sofia Coppola.He has also worked on graphics for films directed by Spike Jonze, and designed sneakers for Nike SB, making his achievements known worldwide.


Also available will be attractive items worthy of the grand opening, such as adidas by UNDEFEATED's latest running shoes, "ULTRABOOST" (¥26,000), and the "Re:up Collection," featuring apparel that reissues past designs.

Experience the world of UNDEFEATED at this new store, boasting one of the largest floor space and lineups in Japan, and delivering a more hype culture than ever before.