Furla launches the "METROPOLIS REMIX" crossbody clutch bag with a socially responsible purpose.
The limited-edition bag, limited to 2022 pieces, protests the gender gap in music and will be released during Milan Fashion Week Spring/Summer 2023. Crafted in Italy from soft calf leather, the METROPOLIS REMIX features a bow-like silhouette and the signature closure of Furla's iconic Metropolis bag.
Kim Turnbull | © 2022 MARIA & LOUISE THORNFELDT
The METROPOLIS REMIX is part of Furla's new global marketing strategy, highlighting its refreshing relationship with music and promoting more equal opportunities for women in the music scene. Globally, only around 20% of music artists are women. To spread and support this message, Furla has partnered with She Is The Music, a non-profit organization founded by Alicia Keys in 2018, to increase the number of women in the music industry and educate the next generation. (She Is The Music was founded in response to the release of a music industry study by the University of Southern California's Annenberg Inclusion Initiative, the first of its kind to date. The study found that in 2017, the number of female creators in popular music hit a six-year low, with just 2% of producers, 12% of songwriters, and less than 2% of engineers being female. Today, these numbers have improved, but are still far from where they should be.)
Kim Turnbull | © 2022 MARIA & LOUISE THORNFELDT
She Is The Music To sustain its educational programs (female-only songwriting camps, mentorship programs, and the world's largest database of women in the music industry), Furla is calling for action. Fans of the brand and everyone can support this mission by purchasing a METROPOLIS REMIX bag during Milan Fashion Week. The Furla Group has committed to matching sales* during this period to the organization. The story of the METROPOLIS REMIX is told through an original fashion film titled "Music of the Metropolis," in which Kim Turnbull discusses her career as a female DJ and the gender gap in the music industry. The bag will be officially unveiled at an exclusive event in Milan during Spring/Summer 2023 Fashion Week. *Applies to Metropolis Remix bags sold at the Furla Duomo flagship store in Milan from September 23 to September 30, 2022.
Metropolis S Shoulder Remix (8 colors) W26.5×H16×D9cm 71,500 yen (tax included)
Metropolis Mini Shoulder Remix (8 colors) W18×H12.5×D8cm 60,500 yen (tax included)
Release in Japan: Available from 4pm on September 22nd at the official online store and from September 23rd at the Furla Ginza store
Furla official online store http://www.furla.com
Social Media:
instagram.com/furla
www.facebook.com/Furla
youtube.com/c/furla
https://www.tiktok.com/@furla
linkedin.com/company/furla/
brand handle: @furla
#FurlaMetropolisRemix
About Furla
Founded in 1927 in Bologna, a city in northern Italy, Furla is a historic brand with over 90 years of history. Furla continues to evolve while maintaining its traditions, adhering to its commitment to materials and craftsmanship, and presenting a variety of collections featuring beautiful colors and use of colors unique to Italy, as well as contemporary and sophisticated designs. The inclusive brand spirit that respects global diversity is reflected in Furla's unique aesthetic, simple yet chic style and quality.
The limited-edition bag, limited to 2022 pieces, protests the gender gap in music and will be released during Milan Fashion Week Spring/Summer 2023. Crafted in Italy from soft calf leather, the METROPOLIS REMIX features a bow-like silhouette and the signature closure of Furla's iconic Metropolis bag.
Kim Turnbull | © 2022 MARIA & LOUISE THORNFELDTThe METROPOLIS REMIX is part of Furla's new global marketing strategy, highlighting its refreshing relationship with music and promoting more equal opportunities for women in the music scene. Globally, only around 20% of music artists are women. To spread and support this message, Furla has partnered with She Is The Music, a non-profit organization founded by Alicia Keys in 2018, to increase the number of women in the music industry and educate the next generation. (She Is The Music was founded in response to the release of a music industry study by the University of Southern California's Annenberg Inclusion Initiative, the first of its kind to date. The study found that in 2017, the number of female creators in popular music hit a six-year low, with just 2% of producers, 12% of songwriters, and less than 2% of engineers being female. Today, these numbers have improved, but are still far from where they should be.)
Kim Turnbull | © 2022 MARIA & LOUISE THORNFELDTShe Is The Music To sustain its educational programs (female-only songwriting camps, mentorship programs, and the world's largest database of women in the music industry), Furla is calling for action. Fans of the brand and everyone can support this mission by purchasing a METROPOLIS REMIX bag during Milan Fashion Week. The Furla Group has committed to matching sales* during this period to the organization. The story of the METROPOLIS REMIX is told through an original fashion film titled "Music of the Metropolis," in which Kim Turnbull discusses her career as a female DJ and the gender gap in the music industry. The bag will be officially unveiled at an exclusive event in Milan during Spring/Summer 2023 Fashion Week. *Applies to Metropolis Remix bags sold at the Furla Duomo flagship store in Milan from September 23 to September 30, 2022.
Metropolis S Shoulder Remix (8 colors) W26.5×H16×D9cm 71,500 yen (tax included)
Metropolis Mini Shoulder Remix (8 colors) W18×H12.5×D8cm 60,500 yen (tax included)
Release in Japan: Available from 4pm on September 22nd at the official online store and from September 23rd at the Furla Ginza store
Furla official online store http://www.furla.com
Social Media:
instagram.com/furla
www.facebook.com/Furla
youtube.com/c/furla
https://www.tiktok.com/@furla
linkedin.com/company/furla/
brand handle: @furla
#FurlaMetropolisRemix
About Furla
Founded in 1927 in Bologna, a city in northern Italy, Furla is a historic brand with over 90 years of history. Furla continues to evolve while maintaining its traditions, adhering to its commitment to materials and craftsmanship, and presenting a variety of collections featuring beautiful colors and use of colors unique to Italy, as well as contemporary and sophisticated designs. The inclusive brand spirit that respects global diversity is reflected in Furla's unique aesthetic, simple yet chic style and quality.
