The 94th PITTI IMMAGENE UOMO, a biannual men's fashion festival, will be held in Florence, Italy for four days from June 12th. The event, which attracts over 35,000 fashion industry professionals from around the world, including buyers, press, and apparel enthusiasts, has in recent years become more of a "festival" than a comprehensive exhibition for the next season.

In particular, due to the influence of social media such as Instagram and Twitter, bloggers, select shop stylists, and other influencers who double as PR agents for brands and stores, will be changing their styles multiple times throughout the event, adding a touch of glamour to the venue.

Ahead of the Spring/Summer 2019 exhibition, which will be held from June 12th, we will be introducing snaps from the 93rd Pitti Uomo, which was held in January this year, in four parts.

Due to the generally warm winter in Italy in January this year, there was no need for heavy clothing with cold weather features such as thick long coats and mouton, and fashionistas who brought their wardrobes with them in large amounts of baggage were seen wearing coats, which were the main focus of the venue.

The first in our special feature on snaps from the Pitti Uomo 93 venue is off-the-shoulder fashion for a warm winter.






Photo&Text: Tatsuya Noda