PUMA will celebrate the 50th anniversary of the brand's iconic shoe, the Suede, with the release of the "PUMA x MCM" collection in collaboration with MCM on May 24th.
PUMA's Suede is a timeless classic that debuted at the 1968 Mexico World Cup and later reached its peak as a basketball shoe in New York. Born as a training shoe, the Suede has thrived on basketball courts and the streets, earning acclaim from MCs of the '80s to heads of today. Meanwhile, the Visetos canvas, introduced in 1976, continues to be a symbol of fashion and creativity for jet-setters of the past and modern-day nomads. Both are symbols of hip-hop culture and the ultimate icons of streetwear.
This limited-edition collection of shoes and apparel features MCM's interpretation of Suede's heritage through a contemporary luxury lens. Paying homage to the early days of hip-hop, when both brands first came into contact with the music scene, the collection connects with the DIY spirit of the time, resulting in classic yet fresh pieces, all wrapped in monograms.
The Italian-made 50th anniversary "Suede" (¥45,000) reimagines the classic style with a focus on texture and detail. The upper is crafted from elegant and durable Visetos canvas, specifically developed for this shoe for enhanced breathability and comfort. The shiny, mirror-polished brass plate on the tongue is engraved with the MCM logo and serial number, a feature usually reserved for MCM handbags. The shoes come with two types of shoelaces: one with colored leather edges and one with metal tips. The shoebox is also specially designed, featuring a canvas shoebox with a lacquered MCM logo and a foiled 50th anniversary logo. The wrapping paper is also specially designed, printed with the pattern of the suede outsole. Available in two colorways: a traditional brown called Classic Cognac and white.
The apparel also pays homage to hip-hop culture. The classic-style "PUMA T7 Track Jacket" (35,000 yen) and "PUMA T7 Track Pants" (28,000 yen) feature a distinctive 7cm wide tape on the side, creating a sophisticated street-style design. This time, the nylon side panels are embroidered with a Visetos pattern, and the back of the jacket features a large MCM logo. When worn as a set, they create a classic loose-fit style.
Available at the PUMA online store (jp.puma.com) and select stores that stock PUMA.
PUMA's Suede is a timeless classic that debuted at the 1968 Mexico World Cup and later reached its peak as a basketball shoe in New York. Born as a training shoe, the Suede has thrived on basketball courts and the streets, earning acclaim from MCs of the '80s to heads of today. Meanwhile, the Visetos canvas, introduced in 1976, continues to be a symbol of fashion and creativity for jet-setters of the past and modern-day nomads. Both are symbols of hip-hop culture and the ultimate icons of streetwear.
This limited-edition collection of shoes and apparel features MCM's interpretation of Suede's heritage through a contemporary luxury lens. Paying homage to the early days of hip-hop, when both brands first came into contact with the music scene, the collection connects with the DIY spirit of the time, resulting in classic yet fresh pieces, all wrapped in monograms.
The Italian-made 50th anniversary "Suede" (¥45,000) reimagines the classic style with a focus on texture and detail. The upper is crafted from elegant and durable Visetos canvas, specifically developed for this shoe for enhanced breathability and comfort. The shiny, mirror-polished brass plate on the tongue is engraved with the MCM logo and serial number, a feature usually reserved for MCM handbags. The shoes come with two types of shoelaces: one with colored leather edges and one with metal tips. The shoebox is also specially designed, featuring a canvas shoebox with a lacquered MCM logo and a foiled 50th anniversary logo. The wrapping paper is also specially designed, printed with the pattern of the suede outsole. Available in two colorways: a traditional brown called Classic Cognac and white.
The apparel also pays homage to hip-hop culture. The classic-style "PUMA T7 Track Jacket" (35,000 yen) and "PUMA T7 Track Pants" (28,000 yen) feature a distinctive 7cm wide tape on the side, creating a sophisticated street-style design. This time, the nylon side panels are embroidered with a Visetos pattern, and the back of the jacket features a large MCM logo. When worn as a set, they create a classic loose-fit style.
Available at the PUMA online store (jp.puma.com) and select stores that stock PUMA.
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