Jimmy Choo has launched a social media project for weddings called "I do in Choo." Participants are invited to take photos of themselves wearing Jimmy Choo items at their weddings and post them to Instagram or Twitter using the hashtag "#IdoinChoo." The photos will be shared on the brand's official account, @jimmychooltd, and posted on the brand's official Pinterest board. The project launched on the 3rd, and many images have already been posted from around the world. Jimmy Choo Creative Director Sandra Choi said, "I do in Choo will become a community where brides can share their joyful and beautiful stories of wearing Jimmy Choo shoes and bags." Jimmy Choo is a brand founded in London in 1966 by shoemaker Jimmy Choo and Tamara Mellon, who was British Vogue's accessories editor at the time. They offer luxury goods such as shoes, bags, and leather accessories. Many celebrities and actresses, including the late Princess Diana, love the brand. They also provided costumes for the film "The Bachelorette," which was released in Japan in February this year, and attracted attention for featuring actress Nicole Kidman in their 2013-2014 AW advertisements.