The summer issue of Shiseido's corporate culture magazine, Hanatsubaki, was published on April 15th. It is being distributed free of charge at Shiseido-related facilities and 43 bookstores nationwide (as of April 1st).

The special theme of this issue is "WILD." Entitled "INTO THE WILD," it tells the story of a woman who sets out on a journey to find the "wildness" that lies within herself, and is accompanied by beautiful photographs. The story was shot by video artist Yamada Tomokazu. Set on Iriomote Island in Okinawa, amidst the magnificent natural scenery, he photographed Takahashi Rara, a young model active in fashion magazines and high-end brand shows. A video work linked to the magazine has also been released.

Other features include a column by a researcher from Shiseido's Fragrance Development Group, focusing on the "sense of smell," said to be the wildest of the five senses, explaining the relationship between smell and people and how to enjoy scents. The program also features "Wild Jewelry, Wild Night," a jewelry photo story by Yoshinori Mizutani, a young photographer garnering attention both in Japan and overseas. The program focuses on "wildness" from various perspectives. The popular series "Salon de Bar Hanatsubaki" features a conversation between musicians Chara and Kimura Kaela, while "ESSENCE OF ELEGANCE" focuses on film director Sofia Coppola. The magazine also features a rich and engaging collection of content, including an interview with musician Hasunuma Shuta, a poem by 22nd Nakahara Chuya Prize-winning author Nozaki Yui, and "TOKYO STORY," which introduces the latest fashion trends. The supplementary volume, "Hanatsubaki Bunko," includes "URBAN SURVIVAL BOOK For Women," a guide to urban survival for women by mountaineer and author Hattori Fumiyoshi, packed with tips for surviving in the city. We live in a highly civilized society. But sometimes, we feel the restrictions of being tied to networks, or feel anxious about having to become someone... When you're unsure how to live your life as you want, why not quietly listen to the wild voice within you? (Excerpt from the magazine)