CASA FLINE, a lifestyle select shop proposing sustainable living with an urban sensibility, will debut this spring. Its first pop-up shop will be held at Lumine Shinjuku Lumine 2 from April 2nd to 18th.


CASA FLINE offers fashionable clothing that harmonizes with nature through ideas such as "organic/sustainable materials," "locally made," "reuse/upcycling," and "craftsmanship." The brand aims to be a unique brand that is kind to both the environment and its wearers.

The apparel line is designed by Ishii Eima, while lifestyle stylist Ota Yukari is in charge of art direction and miscellaneous goods selection. A video focusing on the production background has also been produced. They will act as a bridge between producers and users, creating new product value for the future.


For the Spring/Summer 2018 season, the concept is "weave organic," and the brand has developed a spring collection full of vitality, inspired by the vibrant and lively earth and flowers. Also noteworthy are the visuals filmed in Antelope Canyon in the United States, a mystical and scenic spot where the unique rock shapes carved by the power of nature and the sunlight intertwine. The price range for the original apparel products is around 16,000 yen for tops, around 20,000 yen for skirts and pants, and around 27,000 yen for dresses.

This pop-up, which will be held ahead of the opening of the web store in early July, will feature a store that blends city and nature, with natural elements existing like art in an inorganic white space. There will also be a novelty gift of a silk scarf with the same pattern as the products in the original collection.

Why not enjoy the world view of a brand that is kind to the earth and people, and fashionable fashion that harmonizes with nature?