WEWILL, designed by Fukuzono Hidetaka, unveiled its 2018-19 Fall/Winter collection on March 24th.

The collection was held at Club Contact in Shibuya on the final night of Amazon Fashion Week TOKYO (AFWT), with attendees enjoying the event's finale as an after-party for Collection Week immediately following the runway show.

Now in its third season since the brand's launch, this season continues the brand's minimalist, mature style, centered around black, gray, and navy. While the number of pieces presented increased from the previous two seasons, the collection featured core pieces without being redundant.

The overall oversized silhouette and relaxed fit are common to both tops and bottoms, and the lightly layered tops exude the luxurious softness and lightness of the material itself. There are no tied-up styles at all; instead, the fuzzy glen plaid three-piece suit is paired with a camel turtleneck and sneakers, and the shiny overcoat and pullover create a thoroughly relaxed style, reminiscent of a lookbook from a successful designer in the late 2010s.

Key words that appeal to different generations, such as black suits, Polka Dot shirts, and leopard print belts and shoes, are woven throughout the collection, creating an image of a mature Tokyo brand.

Designer Fukuzono says, "I mixed London mannishness with Parisian femininity," but rather than being influenced by overseas brands, the silhouette feels more like the heyday of Tokyo's designer scene in the 1980s, with brands like Men's Bigi and Nicole, perhaps because the designer himself has inherited that DNA.


Text: Tatsuya Noda