Dior unveils "La Dé de Dior" in all-black attire

Aug 23, 2022


In his autographed "The Little Dictionary of Fashion," published in 1954, Christian Dior praised the allure of black, which is wearable across all eras, ages and occasions:

"A whole book could be written on black."

Victoire de Castellane, Artistic Director of Dior Fine Jewelry, writes a new chapter in the history of timepieces with the launch of La Dés de Dior, dressed in all black. Black is a color deeply linked to Dior's history, and Victoire envisioned LA D DE DIOR BLACK ULTRAMATTE as a mysterious yet familiar canvas that reflects the wearer's personality. Two models will be available: one with a black DLC-coated stainless steel case and a satin-patterned bezel, and another with a more chic bezel set entirely in black diamonds, exuding a deep sparkle.



34mm diameter, black DLC-coated stainless steel case, satin-patterned bezel
710,000 yen (estimated price)



34mm diameter, black DLC-coated stainless steel case, bezel set with 52 black diamonds
1,100,000 yen (estimated price)

Both models feature a matte black varnished dial and a Milanese mesh bracelet in stainless steel coated with black DLC for a satin-pattern finish. Scheduled to be released on September 30, 2022. @Dior #DiorHauteHorlogerie [Contact Information] Christian Dior TEL: 0120-02-1947
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