Gucci has released a new story to celebrate the 75th anniversary of its Bamboo Handle Bag. The Bamboo Bag is an iconic Gucci handbag created in 1947 by founder Guccio Gucci and Florentine artisans. This story features actress Hikari Mitsushima, dancer and performer Aoi Yamada, and actor Eita Nagayama. A short film and visuals produced in Japan will be distributed globally.
At the heart of this story is "Kaguya by Gucci," a six-minute short film that offers a modern interpretation of "The Tale of the Bamboo Cutter," said to be Japan's oldest tale. Bamboo has been used in Japan since ancient times to create a variety of tools. The Tale of the Bamboo Cutter is a fantastical tale that begins when an old man, a bamboo cutter by trade, discovers a little princess among the shining bamboo in a bamboo forest. Though created over a thousand years ago, this timeless tale has been read and loved throughout the ages, and resonates with the appeal of Gucci's bamboo handle bags.
Set in modern-day Tokyo, the 2022 version of "Kaguya by Gucci" is a short film directed by Masaru Nagahisa, a breath of fresh air in the film industry, with original music by musician Keiichiro Shibuya. Wearing looks from the Gucci Love Parade collection, the characters rediscover true love and their true selves, while the film depicts the bright and bustling streets of Tokyo, the tranquility of the bamboo forest, and the shining moon in the sky. "Kaguya by Gucci" sheds new light on Gucci's bamboo-handle bags through an original story that weaves Alessandro Michele's eclectic aesthetic with classic Japanese and contemporary landscapes.
Gucci will release the short film "Kaguya by Gucci" today, August 10th, on Gucci.com and on the official Gucci YouTube channel and social media accounts worldwide. In addition, an exclusive behind-the-scenes video of "Kaguya by Gucci" will be available exclusively to friends of Gucci's official LINE account from August 10th to 17th.
Gucci Official YouTube Channel
https://www.youtube.com/watch?v=Kz7e-Q2Q9-4
KAGUYA BY GUCCI Capsule Page
https://www.gucci.com/jp/ja/st/capsule/kaguya-by-gucci
KAGUYA BY GUCCI Story
https://www.gucci.com/jp/ja/st/stories/article/kaguya-by-gucci
Gucci Official LINE Account
https://line.me/R/ti/p/@555vizzw?from=page
The lineup of [Gucci Bamboo 1947] and [Gucci Diana] can be viewed at the URL below.
https://www.gucci.com/jp/ja/st/capsule/kaguya-by-gucci
#KaguyaByGucci
Credits
Planning: Tanabe Toshihiko
Director: Nagahisa Masaru
Music: Shibuya Keiichiro
Original song "I come from the Moon"
Composer: Shibuya Keiichiro
Vocals: Android Alter 4
Lyrics: Nagahisa Masaru, Cypher (AI)
GUCCI
Founded in Florence in 1921, Gucci is one of the leading brands in global luxury fashion. Now, 100 years after the brand's founding, under the leadership of President and CEO Marco Bizzarri and Creative Director Alessandro Michele, Gucci continues its journey towards the next 100 years with the mission of "redefining luxury" and with creativity, innovation and Italian craftsmanship at the core of the brand's values.
Gucci is a core brand of Kering, the global luxury group. Kering owns and supports the development of renowned brands in fashion, leather goods, watches and jewelry.
For more information, please visit www.gucci.com.
Contact Information
Gucci Japan Client Service 0120-99-2177
www.gucci.com
