Photographer Cole Sprouse captures the raw beauty of nature in the Canadian Rockies for Canada Goose's latest collection

Aug 5, 2022
Inspired by the strength and beauty of nature, Canada Goose and photographer and actor Cole Sprouse have teamed up again for the FW22 campaign, "Live in the Open," following their Spring 2022 collaboration. The campaign was shot in Alberta's Canadian Rockies, a fitting location for Canada Goose's latest collection, featuring lightweight outerwear, breathable apparel, and new footwear.


Canada Goose's latest campaign, "Live in the Open," celebrates the beauty of Mother Nature, the elements, and evolution, while showcasing the performance of Canada Goose products in Western Canada. It pays tribute to those who have crossed this land before and encourages everyone to explore and reach new heights. Sprouse brought the campaign to life using both digital and analog cameras to capture the lush surroundings, all the magic of nature, and the vibrant colors of the latest collection.

"We have always chosen how we live in harmony with our environment. The days of conflict between humans and nature are over, and the greatest challenge of our generation is learning how to live in harmony with nature," said Sprouse. "With roots firmly rooted in the Canadian wilderness, it's only fitting that Canada Goose bases their 'Live in the Open' campaign in the Canadian Rockies. I'm thrilled to team up again to capture this campaign, which celebrates the raw beauty of nature." "

-Cole Sprouse



 The 2022 Fall/Winter campaign is rooted in the depths and beauty of nature. Surrounded by snow-capped mountains, icy blue rivers, and stunning scenery, Alberta's Canadian Rockies offer a unique inland experience. Enjoy a variety of winter outdoor activities, including skiing, hiking, and snowboarding, immersing yourself in nature. The campaign highlights Canada Goose's "Live in the Open" philosophy and draws inspiration from the Basecamp community, which aims to forge a deeper connection with the natural world and each other. In addition to footwear, the campaign features lightweight layering pieces and apparel designed to encourage individual style and self-expression. Ideal for winter wear, the Cypress & Crofton Puffer offers enhanced warmth and volume. Crafted from recycled Featherlite ripstop fabric, both puffer jackets pack into interior pockets for easy portability on the go. The Muskoka Hoody and Muskoka & Huron Crew Neck and Pants are engineered for all-day comfort and softness. Canada Goose apparel and outerwear are designed to be worn together for enhanced performance. From crisp, cool nights to road trips, Canada Goose supports a variety of lifestyles.


HUMANATURE is Canada Goose's purpose platform, integrating sustainability with Canada Goose's values-based initiatives and expressing the brand's purpose: "Keep the planet cool, keep its people warm." We are dedicated to keeping the planet cool and protecting the planet and its environment through our sustainable impact strategy. Building on Canada Goose's legacy, we keep people warm both physically and symbolically, not just through our products, but also through respect for communities, people and cultures.


About Canada Goose
Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose is a lifestyle brand and a leading company in performance luxury apparel. From parkas and rainwear to apparel and accessories, all products incorporate a functional heritage to withstand the harsh Arctic environment. Inspired by constant innovation and uncompromising craftsmanship, the brand remains committed to being Made in Canada. In 2020, Canada Goose launched "HUMANATURE," a platform that integrates sustainability and its values-based initiatives, with the aim of "making the planet cool and its people warm." The company also owns Baffin, a Canadian company that designs and manufactures industrial footwear. For more information, please visit https://www.canadagoose.jp/.

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