MARC JACOBS has rented out Ai Honten, a long-established host club in Shinjuku's Kabukicho district, for an exclusive one-night-only overnight party on December 1st. 

Even though Ai Honten has a 48-year history, this is the first time Marc Jacobs has rented out the venue to host an exclusive fashion event. The club's interior has also been customized to Marc Jacobs' specifications, making for a special event that incorporates the luxury, witty content, and ideas that are unique to Marc Jacobs.

The event featured BOYFRIEND, a New York artist who have been garnering attention for their new performance style known as "Burlescrapper," who came to Japan accompanied by two dancers. The lineup also included three stellar DJs, including Tetsuya Komuro, who kept the floor exciting all night long.
  Yu Yamada
Yu Yamada
  Maggy
Maggy 
A diverse group of fashion figures from various fields attended the party, including Tetsuya Komuro, Reika Kirishima, Yu Yamada, Maggy, Yuka Mizuhara, and Mademoiselle Yulia. The event featured performances and catering unique to a traditional host club, and Marc Jacobs' unique vision was used to express the deep world of Shinjuku, which cannot normally be experienced, captivating the guests.

Even though Ai Honten has a 48-year history, this is the first time Marc Jacobs has rented out the venue to host an exclusive fashion event. The club's interior has also been customized to Marc Jacobs' specifications, making for a special event that incorporates the luxury, witty content, and ideas that are unique to Marc Jacobs.

The event featured BOYFRIEND, a New York artist who have been garnering attention for their new performance style known as "Burlescrapper," who came to Japan accompanied by two dancers. The lineup also included three stellar DJs, including Tetsuya Komuro, who kept the floor exciting all night long.
 Yu Yamada
Yu Yamada Maggy
MaggyA diverse group of fashion figures from various fields attended the party, including Tetsuya Komuro, Reika Kirishima, Yu Yamada, Maggy, Yuka Mizuhara, and Mademoiselle Yulia. The event featured performances and catering unique to a traditional host club, and Marc Jacobs' unique vision was used to express the deep world of Shinjuku, which cannot normally be experienced, captivating the guests.














































