Loro Piana launches its Fall/Winter 2022-23 advertising campaign, featuring powerful portraits by Mario Sorrenti. Set in Brittany, France, and starring Mona Tougaard, Edie Campbell and Leon Dame, the campaign captures the landscapes and emotions of a journey that remains timeless in the hearts of explorers and viewers alike. The cool winds of Northern France inspire thought and reveal the surprising textures of the Maison's craftsmanship, creating a special connection between the clothes and their surroundings.
Crafted from the finest natural materials – wool, cashmere, alpaca and shearling – the garments exude grace and strength, seemingly emerging directly from the landscape. They invite the viewer to engage with the world with reverence, curiosity and a spirit of adventure. Essential and versatile, the wardrobe is sensuous yet clean-lined, with an understated elegance. Through attitude and volume, Loro Piana offers contemporary and iconic clothing and accessories. Pushing the boundaries of style with innovative fabrics and sensuous, dynamic silhouettes, the brand strikes the perfect balance between masculine and feminine, refinement and functionality, the finest quality and absolute comfort.
Through the coexistence of opposing forces – coastal and inland, sea and land, beach and forest, blizzard and silence – Sorrenti observes the two souls of Brittany. Where there is shadow on one side, there is light on the other; with a magnificent sky overhead, the horizon stretches out before you, and the waves lapping and receding, leaving an everlasting mark on the shore.
Loro Piana explorers gently step into the spontaneous and continuous dialogue between two universes. These images capture the most intimate and reflective moments, as well as more free-spirited moments in complete harmony with nature. The garments are connected to the spirit, scale and colours of the places they represent – the green of seaweed and the valley, the blue of the ocean, the white and beige of the cliffs – enveloping the body with delicacy, strength and grace. Each piece stands out, capturing the lightness that is uniquely Loro Piana.
