Tokyo-based collection brand PHENOMENON has announced its latest collection for the 2022 Autumn/Winter season, which will be released sequentially from early August 2022.

The lineup of collection pieces combines luxurious materials and silhouette formation, hip-hop-inspired remixes with a street-style approach, including a hybrid design approach that combines different materials, the metal brand logo seen in archive pieces, and graphic items featuring the PHENOMENON OG logo.


In addition, the campaign model for this collection is Shuhei Uesugi, a musician and actor who is affiliated with KANDYTOWN.





[ABOUT PHENOMENON]
Started the brand in 2004. They have established a unique worldview with their unique design approach that combines street ideas rooted in hip-hop with silhouettes and materials inspired by luxury brands, and remixes different materials. Since 2010, they have participated in the Tokyo Collection and held runway shows. They have also launched the label MCM by PHENOMENON in collaboration with MCM, a luxury lifestyle brand founded in 1976, and P+M (PHENOMENON+MCM) is a new brand that relaunches MCM by PHENOMENON as a permanent label.