Isetan Shinjuku will be hosting a noguchi pop-up store from July 13th to 26th, 2022, at Center Park/The Stage #4 on the 4th floor of the main building.

Noguchi has long been a favorite brand at Isetan Shinjuku. Rather than a pursuit of independent beauty, their jewelry becomes a part of everyday outfits. Noguchi aims to create products that bring out the individual charm of each wearer. This pop-up will feature a wide range of products, from beloved pieces since the brand's founding to new releases. In addition, the brand will be holding its first-ever semi-custom order event, featuring rare stones and colored diamonds carefully selected by the designer himself.  


Limited-time semi-custom order with a wide variety of combinations

We will create jewelry just for you by combining cushion-cut diamonds in the brand's largest color range in history with three different ring widths. While maintaining the brand's chic and dignified yet fresh sparkle, our custom order format caters to each individual style, making Noguchi more accessible and suited to each individual's skin tone.
*You can choose from yellow gold or white gold for the ring color.


We also offer semi-custom orders featuring rare stones such as Paraiba tourmaline and alexandrite. We introduce rings adorned with beautiful gemstones that are hard to find on the market. The rare stones, carefully selected by the designer himself with a focus on color, luster, and shine, are set in a way that exudes elegance while also being casually wearable.

Noguchi Semi-Custom Rings Starting at 187,000 yen

Designs that have been in existence since the brand's founding are also available

Noguchi jewelry, which enhances your outfit, is an item that fits the sensibility of mature women. Jewelry. Items with a soft, uneven texture and gentle luster add a touch of elegance to everyday wear and blend naturally into any outfit.

Left: Melee ¥308,000, Center: Solitaire ¥352,000, Right: Tsubu ¥154,000



*All prices include tax.
*Event details may be changed or canceled due to unforeseen circumstances. Thank you for your understanding.