Isetan Shinjuku Main Building 6th floor Re-Style Kids will be hosting pop-up shops for three brands, which will be launching in Japan first, from September 6th to 19th.
The pop-up is themed around "ethical mode." Finnish brand PAPU is known for its cute, Nordic prints and colors, made with safe dyes. Inspired by the desire for long-lasting wear, the clothing tags are designed to allow for the writing of three family names, ensuring hand-me-downs. The lineup includes dresses (90-140cm, 6,400 yen), leggings (80-140cm, 4,900 yen), and hoodies (100-140cm, 8,900 yen).
New York-based MOQUE, whose brand name combines modern and unique, offers modern and unique items. This fashion-forward brand, known for its vibrant colors and playful silhouettes, will be introducing dresses (sax, from 15,000 yen / yellow, from 14,000 yen, both sizes 100-140cm). BOBO CHOSES, a popular Spanish children's clothing brand, is committed to ethical practices, including including environmental messages on its tags. The pop-up will be the first in Japan to launch a collection to promote W.I.M.A.M.P., an organization dedicated to protecting the marine environment. Additionally, customers who spend over 50,000 yen at participating brands will be eligible to participate in a fashion show and fashion snap photo session on September 23rd and 24th (two sessions each day, for a total of four sessions) at West Park/The Stage #6 on the 6th floor of the building, on a first-come, first-served basis (40 people).