Chloe's new boutique opened on September 2nd on the first floor of the main building of Omotesando Hills (4-12-10 Jingumae, Shibuya-ku, Tokyo). The interior of the boutique, facing Namiki-dori Avenue, is bright and open, with a white and beige theme. While the architecture features powerful details, the curved furniture, such as mustard sofas and stools, creates a warm and relaxed atmosphere, making you feel as if you're visiting someone's mansion.
Limited items have also been released to commemorate the opening. Chloe's iconic FAYE bag has been updated with a medium-sized shoulder bag (324,000 yen) and a small-sized shoulder bag (212,000 yen) featuring fireworks, a traditional Japanese feature, as well as a limited-edition colorway (185,000 yen) of the backpack that was newly introduced in the 2017 Spring Collection.
In addition, limited-edition colors have also been released for the ALPHABET long wallet (59,000 yen) and small wallet (45,000 yen), which allow you to choose your initial charm (each comes with one ALPHABET charm, additional charms are 5,000 yen).
In addition, a reception party was held on September 1st, the day before the opening, and many guests close to Chloe attended, including models Mori Hikari, Fukushi Rina, and Mannami Yuka, actresses Omasa Aya and Miyoshi Ayaka, and model and illustrator Lauren Tsai. The store also had a relaxed atmosphere, with DJ performances by models Ellie Rose and Licaxxx.
