Natural cosmetics brand Shiro's new makeup collection includes sheer, glossy eyeshadows and highlighters

Jul 9, 2017

Natural cosmetics brand Shiro will release its Fall/Winter 2017 makeup collection on August 4th. This collection features six items, including eyeshadow, highlighter, and nail polish. Shea Eyeshadow (¥3,400 each) is a creamy eyeshadow that spreads easily and blends seamlessly onto eyelids. Shea butter and sesame oil moisturize the eye area, which tends to dry out over time and with blinking, while tapioca powder maintains a fresh, newly applied glow. Simply lightly apply with your fingers to add dimension and natural moisture to your eyes. The collection comes in six colors, including rose gold for a feminine look, smoky khaki for a deep, defined gaze, and charcoal gray. Shea Eyeshadow Primer (¥3,200), an eye primer perfect for pairing with Shea Eyeshadow, features a moisturizing veil that preserves the color of your eyeshadow while hydrating and enveloping the eye area. Featuring a pleasant fragrance blended with essential oils such as rose and lavender, the "Silk Highlighter" (4,400 yen each) is a silk-touch highlighter that adds a natural glow to the skin. Simply apply it to areas you want to add luminosity to, such as your cheeks, eyes, or nose, to create a dewy glow. Available in two colors: a naturally blending white gold and a healthy bronze. The "Tapioca Concealer" (4,000 yen each) creates a natural, foundation-like finish and comes in three shades: light, natural, and ochre. Formulated with skin-conditioning tapioca powder, it adheres to the skin better, staying beautiful for hours without smudging. Also, 10 new colors have been added to the "Flax Nail" nail color (2,400 yen each), inspired by the same concept as Shiro's skincare. The colors include moss blue and indigo, which deliver vibrant color with just one coat, and coral pink, which flatters your fingers, allowing you to enjoy a variety of nuances by layering or applying multiple coats. The existing "Ginger Lip Butter" (3,800 yen each) also comes in four new colors, including a natural and elegant rose beige and a deep burgundy. The texture with a subtle ginger scent combines all the elements of a lip balm, gloss, and lipstick, making it popular.
Akiko Hanazawa
  • Shiro's Fall/Winter 2017 Makeup Collection
  • Shiro's Fall/Winter 2017 Makeup Collection
Back to Top