PUMA has debuted the "PUMA x XO" collection, a collaboration between PUMA and artist The Weeknd, PUMA's creative collaborator and brand ambassador. The Grammy Award-winning artist, a regular at the top of the Billboard charts, has already worn the newly released "PUMA x XO" collection several times during The Weeknd's ongoing concert tour, garnering attention from fans and sneakerheads alike. The collection, which includes bomber jackets and boot-style sneakers, will be released in three installments. The first release is the "PUMA XO Parallel" footwear, a mid-top sneaker inspired by military and utilitarian gear and crafted with a premium Italian nubuck upper. The smooth rubber midsole is equipped with PUMA's latest cushioning technology, IGNITE, and features a modern block heel, PUMA lines that extend to the heel, and a collaboration logo brand label.

Future designs will include jackets in camo, suede, and denim inspired by Japanese kimonos.

The "PUMA XO Parallel" sneakers are scheduled to be released on August 24th at GR8, DOVER STREET MARKET GINZA, monkey time Harajuku/Shinjuku, atmos Harajuku, KICK'S LAB Harajuku, and Billy's Harajuku.