Wearing a Keita Maruyama yukata, I went to the "Fashionable Bon Odori" at Shinjuku Isetan. This year, I went to BONDANCE with Mizutani Chieko (Tomochika) and Hayami Yu.

Jul 1, 2017

THE SPACE at MAISON de MARUYAMA, a concept shop in Minami-Aoyama, Tokyo, is currently hosting a summer event. On July 1st and 2nd, "ISETAN BONDANCE 2017 Stylish Bon Odori Vol. 3" will be held on the rooftop of the main building of the Isetan Shinjuku store. Based on the concept of "Dressing Up for Summer and Enjoying Summer," Maruyama House offers a wide variety of yukatas, including new and popular patterns in new colors, as well as summer accessories, sundresses, and bags personally selected by Keita Maruyama. Among the yukatas available is "KABUKI" (women's, ¥43,000 each / men's, ¥48,000 each), featuring Akira Uno's illustrations, a popular design from the Spring/Summer 2017 collection, available in two colors: multicolor and blue. Also available are "Flower and Bird" (¥43,000) and "Aloha" (two colors, ¥48,000 each). In addition, the store will offer a selection of items that showcase a Japanese aesthetic, including the popular new embroidered "Goldfish Drawstring Bag" (¥25,000), "Chrysanthemum Print Sundress" (¥39,000), "Kanzashi Hairpin" (¥7,000), "Showa Kiriko Glass" (¥16,000), "Two-Colored Goldfish Wind Chime" (¥2,000), "Windmill" (¥600), and "Fan" (¥1,800). Three collaborative bags with the tribal art-inspired brand BINDU will also be available, adding to the lineup of summery items. Furthermore, "ISETAN BONDANCE 2017 Stylish Bon Odori Vol. 3," to be held on the rooftop of the main building of Isetan Shinjuku on July 1, will feature appearances by musician Maki Nomiya, talent Megumi, Chieko Mizutani (Tomochika), and DJ Yuka Mizuhara. On the 2nd, Nomiya Maki and Megumi, singer and talent Hayami Yu and DJ PELI will be performing. Applications can be made through the Isetan Shinjuku store's website (http://www.isetanguide.com/2017/bondance/), and tickets will be given as a gift with purchases of yukata and obi worth over 40,000 yen (tax included).

[Event Information]
"ISETAN BONDANCE 2017 Stylish Bon Odori vol.3"
Dates: July 1st and 2nd
Venue: Isetan Shinjuku Main Building Rooftop
Time: Doors open 18:00 / Show starts 18:30 (ends 21:30)
Admission fee: 4,000 yen (food and drink ticket included)
*Free for preschool children, event canceled in case of rain
HEW
  • Summer events are being held at THE SPACE at MAISON de MARUYAMA
  • KABUKI (Women's, 43,000 yen)
  • Flowers and Birds (43,000 yen)
  • Summer events are being held at THE SPACE at MAISON de MARUYAMA
  • Iris
  • Summer events are being held at THE SPACE at MAISON de MARUYAMA
  • Keita Maruyama
  • Maki Nomiya
  • MEGUMI
  • Yuka Mizuhara (DJ)
  • Hayami Yu
  • Chieko Mizutani
  • PELI (DJ)
  • Summer events are being held at THE SPACE at MAISON de MARUYAMA
  • Summer events are being held at THE SPACE at MAISON de MARUYAMA
  • Summer events are being held at THE SPACE at MAISON de MARUYAMA
  • Summer events are being held at THE SPACE at MAISON de MARUYAMA
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