H&M has announced that model Tina Tamaki will be its new summer fashion ambassador. Tamaki will appear in the brand's new campaign for its youth street casual fashion line, "Divided." Her image will appear in special windows, posters, and product tags at H&M stores nationwide, as well as on social media. Special displays will also be available at five stores nationwide, including the Shibuya and Harajuku locations. Special corners will also be set up in 42 stores nationwide, showcasing items selected by Tamaki. Tamaki is currently an exclusive model for the fashion magazine "ViVi." Regarding her appointment, H&M stated, "This is the first time for H&M Japan to feature a local model. We are delighted that Tina Tamaki, Japan's it girl, has appeared in our campaign."