To celebrate its 40th anniversary, Giorgio Armani launched the "#ATribute" project on March 16th. The project aims to express gratitude to the themes, people, and events that Armani has been involved with over the past 40 years. The project name is an abbreviation of "Armani Tribute," meaning tribute, and will be developed on the company's official website. Over 40 weeks, the site will introduce 40 different themes that Armani has been involved in since its founding. The first week will be themed "history," and will explain the career of founder Giorgio Armani leading up to the founding of the company in 1975. The project will continue to explore Armani's legacy, highlighting the brand's continuity, timeless sensibility, and vision. Participatory content based on these themes will also be posted on Armani's social media platforms, including Twitter, Facebook, and Instagram. You can also send a message to the brand by using the hashtag "#ATribute."