SOPH. opened a new sneaker shop, "A+S (Architecture and Sneakers)," in Jingumae, Tokyo, on March 21st. The store's address is 3-34-10 Jingumae, Shibuya-ku, Tokyo. The new shop's concept is "a sampling of premium architecture and fashionable sneakers." The interior is designed by combining the core elements of modernist architecture from the 1930s to the 1960s. The space, where sneakers are displayed like art pieces, is reminiscent of a living room where high-end sneaker enthusiasts can relax. The initial selection of brands will center around Nike, with brands such as Cole Haan, Converse Addict (N.HOLLYWOOD version), Saturdays Surf NYC, and Jason Markk also included. In the future, the store will also offer a wider selection of sneakers released by apparel manufacturers.

In addition to limited edition and special shoes, the store will also select highly functional items. Items selected by the store, such as Nike's "AIR MAX" and "AIR FORCE," will be offered in a ratio of 6:4 for men and 4 for women.