Isetan Shinjuku Men's will welcome CAMP on PARADE, a brand that offers custom-made outdoor activity gear, to its Tokyo physical store for the first time in two and a half years with a pop-up event at Men's Contemporary on the 6th floor of Isetan Shinjuku Men's. The brand, which does not have a physical store, creates original camping-themed outdoor activity gear, including tents, tarps, and conductor's chairs, online.
At this pop-up, a designer from CAMP on PARADE will visit the store and hold an ordering event. Customers can touch and feel fabric and part samples, and consult with the designer to select the size, material, color, and detailed specifications such as windows and poles. We will propose personalized gear that allows you to express your individuality and charm in outdoor scenes such as campsites. We will also be offering gear such as fire rings and bonfire stands that will allow you to enjoy time in communication with nature. During the period, we will be introducing more than 20 types of camping gear items that are not normally available at Isetan Shinjuku. You can enjoy the space, including decorations that express the brand's worldview.
CAMP on PARADE> POPUP
Dates: Wednesday, April 20th – Tuesday, April 26th, 2022, 10am – 8pm
Venue: Isetan Shinjuku Men's Store, 6th floor, Men's Contemporary
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Access: 1 minute walk from Tokyo Metro Marunouchi Shinjuku-sanchome Station, 5 minutes walk from JR Shinjuku Station
Online sales: From around noon on Wednesday, April 20th, 2022
Isetan Mitsukoshi Online Store
About CAMP on PARADE The brand was launched in 2016 with the concept of "helping you enjoy the luxurious little adventure of camping." Starting with custom-made tarps, the brand has since released a variety of outdoor gear related to the camping scene. The theme of product development is "reinterpreting the classics." Their products include tents that recreate timeless shapes with modern materials, allowing you to customize the color combinations and details. Their unique product lineup has earned them acclaim, including the Conductor's Chair, which gleams with a combination of walnut and brass to suit the Japanese body type, and the Fire Ring heater attachment, which pays homage to the careful craftsmanship of Japanese metalworking and is both easy to use and also caters to the pursuit of customization. While primarily focused on online communication, the brand also regularly holds limited-time events at its physical stores.
Men's Contemporary on the 6th floor of the Men's Building at Isetan Shinjuku, which aims to be a hub for interactive communication from fashion to lifestyle, will be holding its first custom-made outdoor activity event.
Men's Contemporary on the 6th floor of the Men's Building at Isetan Shinjuku was refreshed and reopened in February 2022 to cater to the new normal lifestyle. By connecting with customers and brands from a variety of backgrounds, we aim to be a communication hub that provides mutually beneficial connections.
A selection of carefully selected gear will be displayed in a special space that evokes a unique campsite atmosphere.
A variety of camping gear will be available, reinterpreting classic styles passed down since the 18th century, proven through years of camping culture, with modern materials and elements. During the event, we will offer in-store ordering, a service that is usually only available via Zoom through the brand's official online store. A designer from CAMP on PARADE will be visiting the store to discuss size, material, color, usage, and more. Enjoy this rare opportunity to create your own camping gear.
CAMP on PARADE Order Overview
Applicable items: Tents, tarps, conductor's chairs
Price: Tents from 49,500 yen, tarps from 44,000 yen, conductor's chairs from 40,700 yen
Delivery time: Varies depending on the item.
Reservations: Not required
*Please inquire in store for more details.
Wall Tent "Little House..." From 176,000 yen (order price, delivery time 3-4 months)
*Image is for illustrative purposes only.
*Delivery time may change depending on the order details and production status at the workshop. Thank you for your understanding.
This tent is a style that represents America and is representative of cotton tents. With walls on both sides, front, and back and an upright perimeter, it is easy to use and has a shape that ensures a larger effective area than it appears. CAMP on PARADE has given this authentic wall tent an even more elegant finish. It has also been fitted with a canopy to make it more suitable for rainy Japan. The side eaves provide better protection from mud and rain, and by placing chairs and a table under the front eaves, you can use a smaller tarp or even eliminate it entirely. Windows on the front and back allow for good ventilation. You can customize the colors of the roof, walls, floor, entrance, and window mesh to create a unique tent.
Conductor's Chair: From ¥40,700 (order price, delivery time: 2-3 months)
*Delivery times may change depending on the order and production status at the workshop. Thank you for your understanding.
The Conductor's Chair was created in pursuit of a chair that is truly comfortable to sit in while camping, and is designed to balance the seat angle and height to make standing and sitting easy. There are three leg lengths: low-low chair, low chair, and high chair. You can choose from a wide variety of combinations of chair width, backrest length, material, and color.
In addition, at this POPUP, we will be accepting pre-orders for the re-release of the "Unicorn Kettle," which has been on backorder for a long time on the brand's online store.
Unicorn Kettle 17,600 yen (pre-order item, delivery: early June 2022)
Base diameter 23cm, maximum width 28cm, height (stored) 17cm, height (in use) 29cm, spout diameter (long side) 1.5cm (short side) 1cm, weight 1,085g
Made from high-quality Japanese copper by artisans in Nagaoka, Niigata, using a technique called spatula drawing. The inside is coated with tin. The brand logo is printed on the base. The aging of copper is beautiful, so you can enjoy it either by continuing to burn it with soot or by polishing it to a beautiful finish.
In addition, we will also be introducing items that focus on the moment around the campfire, which may be the greatest enjoyment of camping.
La falo Fire Pit 14,850 yen
Size: 50cm on each side
An elegantly shaped fire pit. The elegant curves are the result of the clever angle of the legs, combined with the flexibility of the stainless steel. Assembly is quick and easy; simply combine three stainless steel plates and snap the stainless steel legs into place. By fitting the legs, the stainless steel plates flex slightly, allowing the firewood to rest on them more easily and promoting smooth airflow. Furthermore, the air holes in the plates promote combustion.
Fire Trumpet - 14,300 yen
Length: 50cm, Weight: 420g
Fire tongs and a blowtorch are essential items for handling bonfires and charcoal. If you also use a wood stove, you'll want a fire poker. Combining these three functions, the fire trumpet can be used to grab and place firewood, blow air into it to light a fire, add more firewood, and break up the burning firewood and blow more air into it - a series of actions that can all be done with just one tool.
Takt (Turning Blade) Axe - Starting from ¥24,200 (Order Price, Delivery Time: 2-3 Months)
*Delivery times may change depending on the order details and production status at our workshop. Thank you for your understanding.
This axe is designed for ease of use while camping, combining the sharpness and durability of a Japanese axe with the strength of a Western axe against hardwood. You can choose three things when ordering: handle length, leather cover color, and dominant hand.
Related Information
▶︎ISETAN MEN'S net〈CAMP on PARADE〉POPUP special page https://www.imn.jp/post/108057204973
▶︎Isetan Shinjuku Men's Store, 6th floor, Men's Contemporary Instagram
＠isetanmens_contemporary (https://www.instagram.com/isetanmens_contemporary/)
*In order to prevent the spread of COVID-19, we may restrict customer entry. Thank you for your understanding.
*All prices include tax.
*The content of this event may be changed or canceled due to unforeseen circumstances. Thank you for your understanding.
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