Kiehl's has released a morning beauty oil, "Kiehl's Daily Botanical Concentrate." An event to commemorate the launch was held at Omotesando COMMUNE246 on September 4th, just before the release date.

The event was packed with content, including booths expressing the brand's worldview and herbal tea workshops, while savoring food such as Kiehl's American-inspired bagel sandwiches, the birthplace of Kiehl's. The highlight of the event will be a talk show featuring beauty director and makeup artist Kasuko Hayasaka (who has studied alternative therapies, primarily aromatherapy and botany, and earned her AEAJ-certified aromatherapy instructor qualification in 2013. In recent years, she has expanded beyond makeup, using her medical knowledge and perspective as a former nurse to propose a wide range of beauty ideas, including inner beauty, organic product consulting, and fragrance), and lifestyle producer Moe Murakami (who, as a lifestyle producer, runs the web magazine NEXTWEEKEND and works as part of a media-style production team. Her book, "Customized Everyday Coffee: Double Tall Non-Fat Extra Hot Latte," published by Magazine House, continues to propose ideal lifestyles for the future, based on the concept of "things you'll want to incorporate into your next weekend"). Both women seem to value their mornings. "Mornings are important for beauty. Drinking hot water and gargling with coconut oil are essential," said Hayasaka. Murakami responded, "I plan my breakfast the day before so I can wake up, decorate with flowers, and do other things to get off to a good start." The show proceeded in a friendly atmosphere throughout. When asked about the new morning beauty oil, "Kiehl's Daily Botanical Concentrate," Murakami commented, "I'd never used oil on my skin in the morning before, but the first thing that struck me was how incredibly soft it made my skin." She continued, "It's useful for those moments when I'm ready to get going." Meanwhile, Hayasaka, who says oil is essential for her morning massage, shared, "What really surprised me was that it wasn't sticky. And it contains tamanu oil. I discovered this oil in Hawaii 10 years ago and it's one of my favorites." Listening to these two talks about the importance of using oil in the morning, it made me realize how important mornings are as a start to the day. This event made me want to reconsider how I spend my time.

Kiehl's Daily Botanical Concentrate (30ml 6,000 yen, released September 18th) A morning beauty oil that protects your skin from damage during the day. Its formula encourages skin care even when you're busy and pressed for time, with its fast absorption and pure feel.