
Salvatore Ferragamo has launched "GIFT GENERATOR" (http://holiday.ferragamo.com/), a special website for online gift shopping in preparation for the Christmas season.
The website was designed with the same concept as Salvatore Ferragamo boutiques around the world. The background is inspired by 1950s modernism, but with a contemporary touch, and the color scheme is reminiscent of the ready-to-wear collection, creating a modern design. The site is divided into six categories based on purpose, creating a microsite for fun shopping.
The "CHIC" category offers chic items perfect as gifts for those who enjoy casual fashion. The "ROMANTIC" category offers romantic items such as pastel-colored bags, delicate pendants, and luxurious sunglasses. The "MINIMALIST" category sells items in elegant colors such as metallics and reds that add contrast to black, aimed at those who prefer minimalist fashion using black.
Other categories include "MAVERIK," which offers edgy styles that incorporate trends into 60s motifs and 70s silhouettes for people who like bold and unique fashion; "UNSTTISFIED," perfect for people looking for something better than the usual (= something special); and "TRENDSETTER," which offers bold items for trend-conscious people.




















