Christmas is finally here this week. Have you decided on a gift for your girlfriend? Some men say, "I want to show off my sense of style, and I don't mind hitting the mark." Others say, "I've just started dating her, so I don't know her size or preferences." We spoke with a buyer in charge of the accessories department on the first floor of the Isetan Shinjuku Main Building. "In recent years, more and more people have been carefully considering gifts until just before Christmas. Many male customers at Isetan Shinjuku are looking for limited editions and stylish pieces, with prices ranging from ¥30,000 to ¥50,000, and some even in the ¥100,000 range," explains the buyer. We asked him to recommend jewelry based on men's gift-giving mindsets. For those who "are not influenced by trends and want to stick with something," he recommends classic motifs. These include cross, star, and flower shapes with subtle diamonds, creating elegant yet unique designs. Cross-shaped necklaces include SIENA (18K yellow gold with diamonds, ¥42,000) and AYAMI (18K yellow gold with diamonds, ¥100,000). Other items include the Vendome Aoyama 1ere necklace (platinum with diamonds, ¥120,000) and agete necklace (18K yellow gold with diamonds, ¥50,000), both of which feature sophisticated flower motifs for an elegant and charming look. EAU DOUCE4°C's star-shaped necklace (10K yellow gold with diamonds, ¥30,000) exudes a delicate atmosphere, with diamonds subtly shining within the star. For those who don't know their partner's finger size or preferences, we recommend AbHeri's chain ring. This chain ring can be freely adjusted even if you don't know her finger size, and it's a popular choice at the store every year. This year, a limited-edition Christmas ring (18K yellow gold, diamond, 55,000 yen) is on sale, featuring a subtle diamond dangling from the end charm. If your girlfriend wears earrings, we recommend the earrings from KAORU (10K yellow gold, 18K yellow gold, natural stone hook, 28,000 yen), which feature beautifully colored natural stones that dangle from the ears.

Jewelry for those who "want to incorporate the latest trends and show off their sense of style" is also available at Isetan Shinjuku. According to the buyer in charge, "types with diamonds lined up horizontally are popular this year, so each brand has them in stock." These include a 4°C necklace (18K gold leaf and diamonds, 56,000 yen), a con affetto necklace (18K yellow gold and diamonds, 43,000 yen), and a Ponte Vecchio reversible necklace (18K yellow gold, diamonds and pink sapphires, 50,000 yen).

A buyer at the store commented, "If you're still unsure about what gift to buy, we encourage you to consider accessories. Some items are limited in number, so why not look for a gift that expresses your feelings?"


Isetan Accessories Special Movie "-a Hug for you-"
Video source: (YouTube ISETAN Official Channel: https://www.youtube.com/embed/BtRsNIEurmM?)