A new small size is now available for the LOEWE Hammock Bag, a versatile bag that can be used in six different ways and is quickly becoming an icon of the brand.

The Hammock Bag's shape can be freely changed by folding the gusset outward or inward. From a compact bucket bag to a tote bag or shoulder bag, you can enjoy a variety of different looks in six different ways to suit any occasion. Available in black, marine, tan, and aqua, the bag will be available in leopard print from July. Also scheduled for release in July is an orange color exclusive to the Mitsukoshi Isetan Group. The classic calfskin bag will be priced at ¥240,000, and the hair calfskin bag will be priced at ¥297,000.

To celebrate the release of the bag, the "LOEWE Hammock Bag Campaign" is running until July 27th. During the campaign period, anyone who visits a LOEWE store nationwide, takes a selfie with the hammock bag, and posts it on their Instagram or Twitter with the hashtag "#LOEWEHammock" will be entered into a draw to be invited to a summer party to be held in Tokyo on August 19th.

In addition, a pop-up store will be open at Kotokoto Stage 11 on the first floor of Hankyu Umeda Main Store from June 22nd to 28th. Photographs can be taken holding the hammock bag at the social photo booth "PHHHOTO" set up at the venue.