The hot summer is upon us. This is the season for sports, outdoor activities, and more active days. Men, in particular, are likely to take advantage of the opportunity to head out into the blue skies to refresh themselves.
And because it's the season of dazzling sunshine, you want to feel refreshed, both at work and at home. To perform at your best both on and off the job, it's important to take good care of your health. This summer, why not start with some easy self-care routines like body maintenance and skincare?
■Is men's skin prone to dryness and oiliness? Because men spend more time with bare skin than women, they are more susceptible to damage from summer UV rays and dryness caused by air conditioning. Men's skin generally produces more sebum and less moisture than women's due to hormones and other factors. While men's skin suffers from oily and sticky skin on the surface, it lacks moisture deep within, making it prone to dryness. Furthermore, dry skin stimulates sebum production to compensate, creating a vicious cycle that makes skin more oily. Furthermore, daily shaving can significantly damage the skin around the mouth. Furthermore, as men age into their 40s and 50s, their skin's moisture content and elasticity decrease significantly. To maintain youthful skin, it's important to start incorporating appropriate skincare products designed specifically for men's skin. So, why not start your skincare routine early, learning about men's skin's unique characteristics?
■Are there surprisingly many women who are concerned about men's skin?
Men's skin condition is also a concern for women. In a survey of women in their 20s and 30s, approximately 80% of women responded that they are "concerned about men's skin." Furthermore, when asked about the key points they consider when looking at a man's appearance, 20-30% of respondents chose "clothing (shoes, bags, watches)," while nearly 60% chose "skin." When it comes to concerns about men's skin, the details vary widely, but shine and oiliness are particularly garnered, with approximately 60% of women concerned about men's shininess. While there are some harsh opinions that men with dirty skin "look dirty" or "are less likable," over 70% of women say they find clean skin appealing. These women's feelings are also evident in the fact that over 80% of women want men to take care of their skin.
■ For daily skincare, we recommend lotion
For men who lead discerning lifestyles, LAB SERIES, the number one brand in luxury men's cosmetics, is the perfect choice. Since its launch in 1987, the company has been developing products using cutting-edge technology, garnering attention for its simple, effective skincare routine, which can be completed in three minutes and consists of three steps. The Water Lotion (200ml/3,800 yen) refreshes and hydrates the skin, making it ideal for daily at-home care, after gym workouts or marine sports, or even as a refreshing addition to your office desk. Its light, non-greasy texture and mild fragrance are a plus. Its refreshing feel effectively replenishes the moisture often lacking in men's skin. The refreshing blue packaging makes it the perfect gift. Lab Series products are available at department stores nationwide and online at the store (http://www.labseries.jp/). Enjoying a comfortable skincare routine will improve your skin's condition and make your summer plans even more enjoyable.
Lab Series
"Water Lotion" (200ml/¥3,800)
*Based on Beaute Research research (Men's skincare market sell-in at department stores 2008-2015)
And because it's the season of dazzling sunshine, you want to feel refreshed, both at work and at home. To perform at your best both on and off the job, it's important to take good care of your health. This summer, why not start with some easy self-care routines like body maintenance and skincare?
■Is men's skin prone to dryness and oiliness? Because men spend more time with bare skin than women, they are more susceptible to damage from summer UV rays and dryness caused by air conditioning. Men's skin generally produces more sebum and less moisture than women's due to hormones and other factors. While men's skin suffers from oily and sticky skin on the surface, it lacks moisture deep within, making it prone to dryness. Furthermore, dry skin stimulates sebum production to compensate, creating a vicious cycle that makes skin more oily. Furthermore, daily shaving can significantly damage the skin around the mouth. Furthermore, as men age into their 40s and 50s, their skin's moisture content and elasticity decrease significantly. To maintain youthful skin, it's important to start incorporating appropriate skincare products designed specifically for men's skin. So, why not start your skincare routine early, learning about men's skin's unique characteristics?
■Are there surprisingly many women who are concerned about men's skin?
Men's skin condition is also a concern for women. In a survey of women in their 20s and 30s, approximately 80% of women responded that they are "concerned about men's skin." Furthermore, when asked about the key points they consider when looking at a man's appearance, 20-30% of respondents chose "clothing (shoes, bags, watches)," while nearly 60% chose "skin." When it comes to concerns about men's skin, the details vary widely, but shine and oiliness are particularly garnered, with approximately 60% of women concerned about men's shininess. While there are some harsh opinions that men with dirty skin "look dirty" or "are less likable," over 70% of women say they find clean skin appealing. These women's feelings are also evident in the fact that over 80% of women want men to take care of their skin.
■ For daily skincare, we recommend lotion
For men who lead discerning lifestyles, LAB SERIES, the number one brand in luxury men's cosmetics, is the perfect choice. Since its launch in 1987, the company has been developing products using cutting-edge technology, garnering attention for its simple, effective skincare routine, which can be completed in three minutes and consists of three steps. The Water Lotion (200ml/3,800 yen) refreshes and hydrates the skin, making it ideal for daily at-home care, after gym workouts or marine sports, or even as a refreshing addition to your office desk. Its light, non-greasy texture and mild fragrance are a plus. Its refreshing feel effectively replenishes the moisture often lacking in men's skin. The refreshing blue packaging makes it the perfect gift. Lab Series products are available at department stores nationwide and online at the store (http://www.labseries.jp/). Enjoying a comfortable skincare routine will improve your skin's condition and make your summer plans even more enjoyable.
Lab Series
"Water Lotion" (200ml/¥3,800)
*Based on Beaute Research research (Men's skincare market sell-in at department stores 2008-2015)
