Stella McCartney will be showcasing store window installations in support of animal rights organizations through early September.

Stella McCartney is a lifelong supporter of animal rights and welfare. This time, she will be supporting PETA and Battersea Dogs & Cats Home through new store window installations. Reflecting the Autumn 2016 collection, the store windows feature playful, graphic neon installations showcasing cheeky cat motifs. These window displays will be installed in 19 Stella McCartney stores across Europe, the US, and Asia. The installations will include a message calling for donations to the charities, with proceeds going to the respective organizations.

Donations from two Stella McCartney stores in London will go to Battersea Dogs & Cats Home, while donations from Stella McCartney stores worldwide will go to PETA, which will use the proceeds to support its cat spay/neuter campaign. The company will also launch a social media campaign to support the initiative using the cat-themed hashtag "#StellaMcCatney."