Tiffany & Co. is pleased to announce its latest Tiffany Hardwear campaign, featuring global ambassador ROSÉ of BLACKPINK. Photographed by Mario Sorento in New York City, this second campaign for ROSÉ builds on the powerful impact ROSÉ made in her 2021 debut as global ambassador, further amplifying her attitude and energy. Photographed in a stark, reductionist space, the portrait is both intimate and powerful, featuring ROSÉ wearing the brand's latest diamond-encrusted designs. Tiffany HardWear has been one of Tiffany's signature jewelry collections since its debut in 2017. Based on a 1971 bracelet from the Tiffany archives, the iconic gauge links and industrial shapes pay homage to the power, edge and rebellious energy of New York City. However unconventional Tiffany HardWear may appear, the collection's defining feminine spirit is always expressed in elegant and sophisticated designs. In the campaign, ROSÉ wears new diamond-paved Tiffany HardWear styles, as well as striking necklaces and bracelets featuring links combining black titanium, 18K rose gold and diamonds, as well as full-pavé diamond styles, which will be released this year. The 2022 Tiffany HardWear campaign will launch globally across Tiffany media outlets on March 14.
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