On January 28th, DIESEL opened a pop-up store in the Handbag/Promotion section on the first floor of the main building of Isetan Shinjuku. The brand's latest bag collections, the "BIKER'N'DENIM" series and the "INDUSTRIAL DENIM" series, are available for pre-sale worldwide. The store will run until February 3rd. The store showcases a bag collection that exudes a "casual and masculine worldview" using denim and leather as its base materials. The lamps and cutlery that adorn the bags are from the Diesel Home Collection, creating a space where customers can fully enjoy Diesel's rock and hybrid worldview. The "BIKER'N'DENIM" collection is a rock-inspired collection that combines hand-washed denim and leather with biker jacket stitching. The lineup includes five items, including a large tote bag (49,000 yen), a small tote bag (45,000 yen), and a clutch bag (36,000 yen).

From "Industrial Denim," two functional crossbody bags (S size: 30,000 yen, L size: 39,000 yen) featuring metal details inspired by machine parts will be available.

Also on display will be the latest bag collection. Backpacks, tote bags, Boston bags, shoulder bags, and more from "SHIBARI DENIM" and "SHIBARI LEATHER," which exude a sexy presence with designs that look like the body is tied with leather belts, will be on display. Additionally, during the event, customers who spend over 20,000 yen at the store will receive a limited-edition original gift from the brand.