Maybelline New York and SPIRALGIRL, which celebrated its 10th anniversary this year, are collaborating until the end of July. At all SPIRALGIRL stores, staff members are being given 14SS makeup looks by Maybelline's exclusive makeup director, MIZU. Two makeup looks are available: a pop look featuring two shades of blue and green eyeliner, and a cool look featuring black eyeliner, pink blush, and lipstick for a sweet touch. Both styles feature turquoise eyeshadow and a bluish pink lip. Mascara is applied only to the upper lashes to create volume, and trendy thick brows are used. Popular Maybelline products such as Volume Express Magnum Waterproof N and Hyper Cosmo Trio Shadow are used.