Yahoo! Search now features a fashion-focused search function. Searching for keywords, such as fashion item names, will display trend and sale information.

For example, when searching for clothing or fashion accessories by item name (item), such as "coat," "boots," or "watch," a popular ranking linked to that search keyword will be prominently displayed on the first page of search results. Rankings are displayed separately for "ZOZOTOWN," "iQON," "SHIBUYA109 NET SHOP," "109MEN'S NET SHOP," and "PARCO-CITY," and you can switch between women's and men's. Product information (photo, brand, price, sale status) and frequently searched brands are also displayed. Additionally, clicking on a photo will instantly take you to the product page on each service.

This feature is being implemented by Yahoo! in collaboration with "ZOZOTOWN," "iQON," "SHIBUYA109 NET SHOP," "109MEN'S NET SHOP," and "PARCO-CITY." This was made possible by receiving hundreds of popular rankings and product information from these fashion-focused services.