https://youtu.be/bJIYq29ZEqY

On February 14th (early morning of the 15th Japan time), Coach held a runway show in New York for its Fall 2022 collection, designed by Stuart Vevers, themed around "Somewhere in America," an imaginary suburban town where Coach is located. The show, which was also broadcast live on Coach's official Instagram and YouTube channels, evoked a nostalgia for home and the shared experiences and American stories that connect us. The Fall collection unfolded a new chapter in Vevers' vision of American heritage, energized with next-generation optimism and attitude. Signature Coach pieces, like shearling and leather outerwear, contrasted with romantic lace and crochet dresses, pops of neon, and leatherwear inspired by '70s leather bar chairs, showcasing the brand's continuing vital role in shaping the legacy of American style. Vevers also paid homage to Coach's first head designer, Bonnie Cashin, by modernizing archival outerwear with shearling and updating the brand's 1964 "sling" bag. The show also featured a collaboration with graffiti artists Mint & Serf, showcasing pieces printed with their raw, expressive artwork.

Courtesy of Coach
Courtesy of Coach
Courtesy of Coach
Courtesy of Coach
The runway show, held on Valentine's Day in Basketball City on New York's Lower East Side, was set in a suburban American town, rendered in a color palette that evoked Coach's heritage, while a soundtrack remixed '70s romance and '90s grunge. Designed to evoke memories of classic American streets and depict the everyday lives of its inhabitants, the show told a story that captures our collective imagination, while also offering a nostalgic invitation for future generations to rewrite that story for today.

"I'm a Coach fan," Vevers said.

"My collections often begin with a feeling, and for Fall, that feeling was love. To express this, the collection explored the tension between romance and toughness, revisiting Coach's heritage. I loved the idea of creating a nostalgic world somewhere in America, seen through a widescreen lens, that blends the energy of our time with a nostalgia for the pop culture references that continue to inspire me."

Courtesy of Coach
Courtesy of Coach
Among the audience members in attendance as Vevers presented his latest collection were Megan Thee Stallion, Wisdom Kaye, Noah Beck, Tommy Dorfman, Rina Sawayama, Rickey Thompson, Angus Cloud, Amrit Kaur, Alyah Chanelle Scott, Renée Rapp, and Gavin Leatherwood. Leatherwood, Kelvin Harrison Jr., Quincy Brown, Elsa Majimbo, Ava Max, Charles Melton, Bob the Drag Queen, Japanese Breakfast, Jasmin Savoy Brown, Ella Purnell, SG Lewis, Quen Blackwell, Aquaria, Beaujangless, Ty Sutherland, Linux, Hari Nef, Richie Shazam, Bryanboy, Elsa Hosk, Xenia Adonz Celebrities in attendance included Adonts, Tina Leung, Amy Lefevre, Justine Mae Biticon, Lindsay Vrckovnik, Taylor LaShae, Young Emperors, Mia Regan, Kemio and Michi, as well as leading editors, stylists and global influencers.

Following the Fall 2022 shows, Coach TV will premiere this week with a series of short films produced in collaboration with Amber Schaefer and featuring the Coach family, including Megan Thee Stallion, Rickey Thompson and Noah Beck. Filmed in a "backstage studio" inspired by the sets of nostalgic American movies and TV shows, the series takes viewers inside Coach's imagined suburban home, offering a different perspective on the world of Fall 2022. Coach also collaborated with Marquee Marauders Club to create a limited-edition series of figurines modeled after the residents of "Coachville," as portrayed by the Coach family.

EDITORIAL CREDIT: Coach
Youtube LINK: https://m.youtube.com/watch?v=bJIYq29ZEqY


IMAGE CREDIT: Courtesy of Coach
IMAGE CREDIT – RUNWAY LOOKS: Courtesy of Coach

IMAGE CREDIT – FRONT ROW + BACKSTAGE: BFA
http://bfa.com/events/34004/share/coach_fall22_br
http://bfa.com/events/34007/share/coach_fall22_sd
http://bfa.com/events/34005/share/coach_fall22_nr
http://bfa.com/events/34006/share/coach_fall22_bf

SOCIAL MEDIA: @Coach; #CoachNY #CoachFall22


About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, New York, we create beautiful, timeless pieces that inspire everyone to be themselves. Coach is a Tapestry, Inc. brand. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.



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