VOGUE GIRL (published by Condé Nast Japan), which launched in March 2011 as a sister brand of fashion magazine VOGUE, is undergoing a full renewal.

Targeted not only as a fashionable "it" girl, but also as an international "IT girl" in her 20s who is IT-savvy and adept at using social media, the magazine is comprised of three pillars: magazine, digital, and membership. Published twice a year in March and August to coincide with the spring/summer and fall/winter seasons, it covers trends from fashion stories of top models and artists to culture. The new editor-in-chief is Miyasaka Yoshiko, former editor-in-chief of ELLE ONLINE.

The August 23rd issue, featuring actress Elle Fanning on the cover, will feature not only autumn/winter trends but also a special interview with Stella McCartney, a latte feature, and career advice. Some bookstores will also be running a campaign where customers will receive a free Happy Socks or Maybelline lipstick with every purchase.

In addition, the fully smartphone-compatible VOGUEGIRL.jp will also be fully revamped on August 18th. It will be packed with news for girls across a wide range of genres, including fashion, beauty, and lifestyle, as well as original content photographed and written specifically for the site.

By becoming a Vogue Girl member, you will be able to view member-only digital content and e-mail newsletters, and will also be invited to special events and parties. If you are selected as a Vogue Girl Instagrammer, also known as a "VGRAMER," you will not only be able to share information with Vogue Girls, but will also be able to interact with VGRAMERs from all over the world. In addition, a readers-only event, "FASHION UNIVERSITY," will also be held.