Swiss luxury watch brand TAG Heuer has announced the TAG Heuer Connected Calibre E4, its next-generation connected watch designed to combine elegance with sports performance. 
https://bit.ly/E4collection
  SBR8010.BT6255 Estimated price: 214,500 yen (tax included) Strap sold separately: 24,200 yen (tax included)
SBR8010.BT6255 Estimated price: 214,500 yen (tax included) Strap sold separately: 24,200 yen (tax included)
TAG Heuer has been a pioneer in luxury connected watches since 2015. Each of the two new watch sizes infuses a different TAG Heuer passion, featuring a growing digital ecosystem for sports activities, wellness apps, and elegant watch faces reminiscent of TAG Heuer's iconic chronograph watches.
 
The TAG Heuer Connected has established itself as the world's leading luxury connected watch, and the next-generation Connected model comes in two sizes, each radiating the signature TAG Heuer Connected identity.
 
Continuing TAG Heuer's long-standing tradition in the sports world, the larger 45mm model boasts a striking new sporty design. The smaller 42mm model offers a slimmer design with an elegant aesthetic. Signature TAG Heuer design excellence, combined with comprehensive technical improvements, will firmly establish this next-generation Connected watch as a global leader.
 
 
  SBR8010.BT6255 Estimated price: 214,500 yen (tax included) Strap sold separately: 24,200 yen (tax included)
SBR8010.BT6255 Estimated price: 214,500 yen (tax included) Strap sold separately: 24,200 yen (tax included)
Frédéric Arnault, CEO of TAG Heuer, said, "With the introduction of the new Connected Watch in two sizes with different personalities, we hope to reach an even wider range of users with the TAG Heuer Connected Watch. "We are pleased to present the new Calibre E4 to you. It will be a partner for your everyday life, suitable for a wide range of occasions, from business and sports to elegant dinners. Since 2015, TAG Heuer has been a pioneer in the field of luxury connected watches. This newly developed Connected watch, alongside the Aquaracer and Carrera, has become another icon of TAG Heuer, a Swiss luxury watch brand with a 160-year history."
  SBR8A80.BT6261 Estimated Price: ¥297,000 (tax included) Strap Optional: ¥36,300 (tax included)
SBR8A80.BT6261 Estimated Price: ¥297,000 (tax included) Strap Optional: ¥36,300 (tax included)
New 42 mm Model
The 42 mm watch features a sophisticated and elegant design. Designed for all wearers, it's perfect for elegant events, the office, sports, and more. It features a slimmer case with ergonomic steel pushers, a slim bezel, and an integrated bracelet. Distinguishing itself from the 45 mm model, this model is ideal for those seeking a streamlined, elegant design combined with the latest wellness and sports features.
 
 
  SBR8010.BT6255 Estimated Price: ¥214,500 (tax included) Strap sold separately: ¥24,200 (tax included)
SBR8010.BT6255 Estimated Price: ¥214,500 (tax included) Strap sold separately: ¥24,200 (tax included)
 
New 45mm Model
The 45mm model combines a sporty design with the feel of a traditional high-end timepiece thanks to its durable ceramic bezel. Significant design changes from the previous model make it even sleeker and easier to use on the go.
The crown has a larger diameter and is thicker than that of a watch, making it easier to access and adjust using just your fingertips. The mechanical-inspired pushers highlight TAG Heuer's 160-year heritage in crafting high-end mechanical timepieces.
 
 SBR8A10.BT6259 Estimated Price: ¥242,000 (tax included)
SBR8A10.BT6259 Estimated Price: ¥242,000 (tax included)
 
Straps & Bracelets
Choose from a wide selection of leather straps and stainless steel bracelets to enhance your sophisticated and elegant style. Durable, sporty rubber straps are available in a variety of colors.
 
 BT6271 (Red) Estimated price: 24,200 yen (tax included) / BC6618 (Brown leather) Estimated price: 36,300 yen (tax included) / BT6220 (Blue) Estimated price: 24,200 yen (tax included)
BT6271 (Red) Estimated price: 24,200 yen (tax included) / BC6618 (Brown leather) Estimated price: 36,300 yen (tax included) / BT6220 (Blue) Estimated price: 24,200 yen (tax included)
  BT6265 (Orange) Estimated price: 24,200 yen (tax included) / BA0616 (SS) Estimated price: 55,000 yen (tax included) / BT6267 (Yellow) Estimated price: 24,200 yen (tax included)
BT6265 (Orange) Estimated price: 24,200 yen (tax included) / BA0616 (SS) Estimated price: 55,000 yen (tax included) / BT6267 (Yellow) Estimated price: 24,200 yen (tax included)
 
 
  SBR8A10.BT6259 Estimated price: 242,000 yen (tax included) Strap sold separately: 24,200 yen (tax included)
SBR8A10.BT6259 Estimated price: 242,000 yen (tax included) Strap sold separately: 24,200 yen (tax included)
 
Watch Face
The new models feature carefully selected new watch faces that reflect the rich world of TAG Heuer Connected. Staying true to TAG Heuer's proud watchmaking heritage, these trendsetting watch faces feature artistic animations that give you instant access to all the information you care about.
The new "Riverside" watch face features futuristic animations that immerse you in the ticking of time. The new "Wellness" watch face displays exercise information, including your current heart rate and number of steps taken that day, right on your watch's home screen.
 
 SBR8010.BT6255 Estimated price: ¥214,500 (tax included) Strap sold separately: ¥24,200 (tax included)
SBR8010.BT6255 Estimated price: ¥214,500 (tax included) Strap sold separately: ¥24,200 (tax included)
The mechanical watch face, inherited from TAG Heuer's classic timepieces, represents TAG Heuer's rich experience of 160 years of watchmaking excellence. The digital watch face, meanwhile, draws on TAG Heuer's long experience in sports timers.
TAG Heuer has also introduced new digital-focused watch faces, which now offer up-to-date information on weather, wellness, calendars and more. The easy-to-read information panel displays a 5-hour weather forecast, active minutes, health information like a daily step graph, and more, and is integrated into the TAG Heuer watch face.
The new model will feature exclusive watch faces, including reinterpretations of classic Connected watch faces, with more models planned for release throughout the year.
 
 (Left) SBR8010.BT6255 Estimated price: 214,500 yen (tax included) / (Right) SBR8A10.BT6259 Estimated price: 242,000 yen (tax included) Separately sold strap: Both 24,200 yen (tax included)
 (Left) SBR8010.BT6255 Estimated price: 214,500 yen (tax included) / (Right) SBR8A10.BT6259 Estimated price: 242,000 yen (tax included) Separately sold strap: Both 24,200 yen (tax included)
  (Left) SBR8010.BT6255 Estimated price: 214,500 yen (tax included) / (Right) SBR8A10.BT6259 Estimated price: 242,000 yen (tax included) Separate straps available: both 24,200 yen (tax included)
(Left) SBR8010.BT6255 Estimated price: 214,500 yen (tax included) / (Right) SBR8A10.BT6259 Estimated price: 242,000 yen (tax included) Separate straps available: both 24,200 yen (tax included)
 
Sports
Tracking your fitness routine is easier than ever with the TAG Heuer Connected and TAG Heuer Sports app. Enjoy industry-leading fitness information, sports tracking, and even guided workout routines. Over the past few years, it's been redesigned to track your running (indoors and outdoors), cycling, swimming, golf, and walking performance.
 

New this year, Guided Workouts are designed to help you stay fit on the go, even when your phone isn't nearby. Guided Workouts feature pre-programmed exercises.
On-screen animations guide you through the exercises (you can choose from upper body, lower body, or total body workouts). Your watch will vibrate after each exercise, letting you know it's time to move on to the next one.
If you have a routine in mind (or a dedicated fitness coach), customizing it is easy. Once you enter your routine, your customized routine will appear on-screen, guiding you through the exercises. The TAG Heuer Sports app is available on both the 45mm and 42mm models, just like previous connected watches.
 
 
Charger
Your new watch comes with a completely new charger concept. It has two uses. First, it serves as a chic stand for your watch in your living room or bedroom, displaying the time in a dimly lit nightstand.
And, of course, it can charge your watch in the background. The elegant and sleek display shows the remaining battery level. Built-in magnets ensure the charger stays aligned with the watch's connectors. So you can go out and enjoy your watch without worrying about the charge status.
 
 
Technology
The new screen offers industry-leading image quality and contrast, especially when outdoors. The high contrast ratio ensures that your watch face, notifications, and sports data are clearly visible, even in bright sunlight. Thanks to its high color reproduction capabilities, TAG Heuer watch faces display their true colors, regardless of outdoor lighting conditions. Compared to previous models, the 45mm model offers approximately 30% longer battery life, allowing for a full day of focused sports tracking. The 45mm model boasts a full day of battery life even with five hours of golf use, while the 42mm model boasts a full day of battery life even when using the wellness app. The new Connected watch features Bluetooth 5.0, significantly reducing the time it takes to sync data with your smartphone. The new wireless standard nearly doubles transfer speeds, making everyday tasks like syncing your wellness data and sports activity to your smartphone faster and smoother than ever before.
  SBR8010.BT6255 Estimated Price: ¥214,500 (tax included) Separate Strap: ¥24,200 (tax included)
SBR8010.BT6255 Estimated Price: ¥214,500 (tax included) Separate Strap: ¥24,200 (tax included)
The new model also features an altimeter that measures the user's current altitude, allowing for more accurate recording of outdoor activities like running and cycling. It also connects to the battery of other sensors, including an accelerometer, heart rate monitor, compass, and GPS, so even serious sports and fitness enthusiasts can enjoy the outdoors with a connected watch.
 
The new generation of connected watches is powered by Wear OS by Google™. It is expected to feature Wear OS 2 at launch. When Wear OS 3 becomes available, you'll be able to upgrade and enjoy even greater functionality.
 
https://support.google.com/wearos/thread/118166873/what-wear-os-3-means-for-you?hl=en
(Currently available in English only)
 
The next-generation Connected Watch will be available in both 45mm and 42mm models from March 10, 2022, at select TAG Heuer boutiques, TAG Heuer Galleries, authorized TAG Heuer retailers, and official TAG Heuer online boutiques.
 
Android, Google Play, and Wear OS by Google are trademarks of Google LLC.
Wear OS by Google is compatible with mobile devices running the latest version of Android (excluding Go editions and models without the Google Play Store) or iOS. Supported features may vary by platform and country, and compatibility is subject to change.
 
 
Campaign
Naomi Osaka and Sydney McLaughlin have been appointed ambassadors for the campaign for the "TAG Heuer Connected Calibre E4." These two incredible athletes star in an advertising campaign themed around versatility.
 
 
 
Naomi Osaka is one of the world's most talented female tennis players, while Sydney McLaughlin is a gold medalist in sprinting and hurdles. They perfectly embody TAG Heuer's values of high performance and elegance, and through the campaign they showcase the versatility of the TAG Heuer Connected Calibre E4, perfect for sporting events and formal occasions alike. The campaign was photographed by award-winning photographer Pari Dukovic. Dukovic is already a close collaborator with TAG Heuer, having photographed Ryan Gosling for the brand's Carrera Three-Handed campaign.
 
TAG Heuer Connected Trade-In Program
To coincide with the launch of the new TAG Heuer Connected, TAG Heuer is offering a special trade-in program. Under this program, customers who own an eligible previous-generation TAG Heuer Connected watch can receive a trade-in credit toward the purchase of a qualifying new-generation TAG Heuer Connected Calibre E4.
Trade-in prices are ¥24,200 (tax included) for the CW 46 model, ¥36,300 (tax included) for the CW 45 or 41, and ¥55,000 (tax included) for the 2020 Connected watch. The program applies to all previous-generation TAG Heuer Connected watches, including non-functioning watches, with some limited eligibility criteria. TAG Heuer is committed to environmental protection and takes great care to dismantle old watches and their accessories and separate them into reusable materials. We want to reward current Connected watch owners so they can enjoy the latest features of the new-generation TAG Heuer Connected watch.
 
The TAG Heuer Connected Trade-In program will be available from March 10, 2022, at select TAG Heuer boutiques, TAG Heuer Galleries, authorized TAG Heuer retailers, and the official TAG Heuer online boutique.
https://www.tagheuer.com/connected-trade-in.html
 
 
  (Left) SBR8010.BT6255 Estimated price: 214,500 yen (tax included) Strap sold separately: 24,200 yen (tax included) / (Right) SBR8A10.BT6259 Estimated price: 242,000 yen (tax included)
(Left) SBR8010.BT6255 Estimated price: 214,500 yen (tax included) Strap sold separately: 24,200 yen (tax included) / (Right) SBR8A10.BT6259 Estimated price: 242,000 yen (tax included)
 
<TAG Heuer Connected Calibre E4>
https://bit.ly/E4collection
 
Common specifications for all 6 models
Wear OS 2 Will be included. Can be upgraded to Wear OS 3 after update.
Battery: 330 mAh all-day battery
Battery life: 1 day (1 hour running, including wellness)
Charging time: 1 hour 30 minutes for a full charge (at temperatures between 15°C and 45°C)
Sensors: Altimeter, heart rate monitor, compass, accelerometer, gyroscope, NFC, microphone, barometer
Processor: Qualcomm Snapdragon 4100+
Connectivity: Bluetooth 5.0, Wi-Fi
GNSS: GPS, GLONASS, BeiDou, QZSS, Galileo
Display: 1.28-inch OLED display, 416x416 (326 ppi)
 

Reference
[Left] SBR8010.BA0617 Estimated price: 236,500 yen (tax included) https://tag.hr/CW_BA0617
[Middle] SBR8010.BC6608 Estimated price: 225,500 yen (tax included) https://tag.hr/CW_BC6608
[Right] SBR8010.BT6255 Estimated price: 214,500 yen (tax included) https://tag.hr/CW_BT6255
Polished and satin-finished stainless steel case / Water resistant to 50m / Case diameter: 42mm / Available with a stainless steel H-shaped bracelet, a black calfskin grain leather strap, or a black rubber strap.
 
 
 
References
[Left] SBR8A10.BA0616 Estimated price: ¥269,500 (tax included) https://tag.hr/CW_BA0616
[Right] SBR8A10.BT6259 Estimated price: ¥242,000 (tax included) https://tag.hr/CW_BT6259
Polished and satin-finished stainless steel case / Water resistant to 50m / Case diameter 45mm / Available with a stainless steel H-shaped bracelet or a black rubber strap. src="/images/upload/2022/02/aba223eea9923a20bf08c43bb0f70f96.jpg" alt="" />
Reference
SBR8A80.BT6261 Estimated price: 297,000 yen (tax included) https://tag.hr/CW_BT6261
Black DLC Grade 2 titanium sandblasted case / Water resistant to 50m / Case diameter 45mm / Black rubber strap
 
 
https://www.tagheuer.com/jp
@TAGHeuer #TAGHeuerConnected
 
Twitter: @TAGHeuerJapan , Facebook: @TAGHeuer , LINE: @tagheuer
https://tag.hr/pr
 
Contact
LVMH Watch & Jewelry Japan TAG Heuer
/> TEL: 03-5635-7054
 
Click here for details on company press releases
 
https://bit.ly/E4collection
 SBR8010.BT6255 Estimated price: 214,500 yen (tax included) Strap sold separately: 24,200 yen (tax included)
SBR8010.BT6255 Estimated price: 214,500 yen (tax included) Strap sold separately: 24,200 yen (tax included)TAG Heuer has been a pioneer in luxury connected watches since 2015. Each of the two new watch sizes infuses a different TAG Heuer passion, featuring a growing digital ecosystem for sports activities, wellness apps, and elegant watch faces reminiscent of TAG Heuer's iconic chronograph watches.
The TAG Heuer Connected has established itself as the world's leading luxury connected watch, and the next-generation Connected model comes in two sizes, each radiating the signature TAG Heuer Connected identity.
Continuing TAG Heuer's long-standing tradition in the sports world, the larger 45mm model boasts a striking new sporty design. The smaller 42mm model offers a slimmer design with an elegant aesthetic. Signature TAG Heuer design excellence, combined with comprehensive technical improvements, will firmly establish this next-generation Connected watch as a global leader.
 SBR8010.BT6255 Estimated price: 214,500 yen (tax included) Strap sold separately: 24,200 yen (tax included)
SBR8010.BT6255 Estimated price: 214,500 yen (tax included) Strap sold separately: 24,200 yen (tax included)Frédéric Arnault, CEO of TAG Heuer, said, "With the introduction of the new Connected Watch in two sizes with different personalities, we hope to reach an even wider range of users with the TAG Heuer Connected Watch. "We are pleased to present the new Calibre E4 to you. It will be a partner for your everyday life, suitable for a wide range of occasions, from business and sports to elegant dinners. Since 2015, TAG Heuer has been a pioneer in the field of luxury connected watches. This newly developed Connected watch, alongside the Aquaracer and Carrera, has become another icon of TAG Heuer, a Swiss luxury watch brand with a 160-year history."
 SBR8A80.BT6261 Estimated Price: ¥297,000 (tax included) Strap Optional: ¥36,300 (tax included)
SBR8A80.BT6261 Estimated Price: ¥297,000 (tax included) Strap Optional: ¥36,300 (tax included)New 42 mm Model
The 42 mm watch features a sophisticated and elegant design. Designed for all wearers, it's perfect for elegant events, the office, sports, and more. It features a slimmer case with ergonomic steel pushers, a slim bezel, and an integrated bracelet. Distinguishing itself from the 45 mm model, this model is ideal for those seeking a streamlined, elegant design combined with the latest wellness and sports features.
 SBR8010.BT6255 Estimated Price: ¥214,500 (tax included) Strap sold separately: ¥24,200 (tax included)
SBR8010.BT6255 Estimated Price: ¥214,500 (tax included) Strap sold separately: ¥24,200 (tax included)New 45mm Model
The 45mm model combines a sporty design with the feel of a traditional high-end timepiece thanks to its durable ceramic bezel. Significant design changes from the previous model make it even sleeker and easier to use on the go.
The crown has a larger diameter and is thicker than that of a watch, making it easier to access and adjust using just your fingertips. The mechanical-inspired pushers highlight TAG Heuer's 160-year heritage in crafting high-end mechanical timepieces.
 SBR8A10.BT6259 Estimated Price: ¥242,000 (tax included)
SBR8A10.BT6259 Estimated Price: ¥242,000 (tax included)Straps & Bracelets
Choose from a wide selection of leather straps and stainless steel bracelets to enhance your sophisticated and elegant style. Durable, sporty rubber straps are available in a variety of colors.
 BT6271 (Red) Estimated price: 24,200 yen (tax included) / BC6618 (Brown leather) Estimated price: 36,300 yen (tax included) / BT6220 (Blue) Estimated price: 24,200 yen (tax included)
BT6271 (Red) Estimated price: 24,200 yen (tax included) / BC6618 (Brown leather) Estimated price: 36,300 yen (tax included) / BT6220 (Blue) Estimated price: 24,200 yen (tax included) BT6265 (Orange) Estimated price: 24,200 yen (tax included) / BA0616 (SS) Estimated price: 55,000 yen (tax included) / BT6267 (Yellow) Estimated price: 24,200 yen (tax included)
BT6265 (Orange) Estimated price: 24,200 yen (tax included) / BA0616 (SS) Estimated price: 55,000 yen (tax included) / BT6267 (Yellow) Estimated price: 24,200 yen (tax included) SBR8A10.BT6259 Estimated price: 242,000 yen (tax included) Strap sold separately: 24,200 yen (tax included)
SBR8A10.BT6259 Estimated price: 242,000 yen (tax included) Strap sold separately: 24,200 yen (tax included)Watch Face
The new models feature carefully selected new watch faces that reflect the rich world of TAG Heuer Connected. Staying true to TAG Heuer's proud watchmaking heritage, these trendsetting watch faces feature artistic animations that give you instant access to all the information you care about.
The new "Riverside" watch face features futuristic animations that immerse you in the ticking of time. The new "Wellness" watch face displays exercise information, including your current heart rate and number of steps taken that day, right on your watch's home screen.
 SBR8010.BT6255 Estimated price: ¥214,500 (tax included) Strap sold separately: ¥24,200 (tax included)
SBR8010.BT6255 Estimated price: ¥214,500 (tax included) Strap sold separately: ¥24,200 (tax included)The mechanical watch face, inherited from TAG Heuer's classic timepieces, represents TAG Heuer's rich experience of 160 years of watchmaking excellence. The digital watch face, meanwhile, draws on TAG Heuer's long experience in sports timers.
TAG Heuer has also introduced new digital-focused watch faces, which now offer up-to-date information on weather, wellness, calendars and more. The easy-to-read information panel displays a 5-hour weather forecast, active minutes, health information like a daily step graph, and more, and is integrated into the TAG Heuer watch face.
The new model will feature exclusive watch faces, including reinterpretations of classic Connected watch faces, with more models planned for release throughout the year.
 (Left) SBR8010.BT6255 Estimated price: 214,500 yen (tax included) / (Right) SBR8A10.BT6259 Estimated price: 242,000 yen (tax included) Separately sold strap: Both 24,200 yen (tax included)
 (Left) SBR8010.BT6255 Estimated price: 214,500 yen (tax included) / (Right) SBR8A10.BT6259 Estimated price: 242,000 yen (tax included) Separately sold strap: Both 24,200 yen (tax included) (Left) SBR8010.BT6255 Estimated price: 214,500 yen (tax included) / (Right) SBR8A10.BT6259 Estimated price: 242,000 yen (tax included) Separate straps available: both 24,200 yen (tax included)
(Left) SBR8010.BT6255 Estimated price: 214,500 yen (tax included) / (Right) SBR8A10.BT6259 Estimated price: 242,000 yen (tax included) Separate straps available: both 24,200 yen (tax included)Sports
Tracking your fitness routine is easier than ever with the TAG Heuer Connected and TAG Heuer Sports app. Enjoy industry-leading fitness information, sports tracking, and even guided workout routines. Over the past few years, it's been redesigned to track your running (indoors and outdoors), cycling, swimming, golf, and walking performance.

New this year, Guided Workouts are designed to help you stay fit on the go, even when your phone isn't nearby. Guided Workouts feature pre-programmed exercises.
On-screen animations guide you through the exercises (you can choose from upper body, lower body, or total body workouts). Your watch will vibrate after each exercise, letting you know it's time to move on to the next one.
If you have a routine in mind (or a dedicated fitness coach), customizing it is easy. Once you enter your routine, your customized routine will appear on-screen, guiding you through the exercises. The TAG Heuer Sports app is available on both the 45mm and 42mm models, just like previous connected watches.
Charger
Your new watch comes with a completely new charger concept. It has two uses. First, it serves as a chic stand for your watch in your living room or bedroom, displaying the time in a dimly lit nightstand.
And, of course, it can charge your watch in the background. The elegant and sleek display shows the remaining battery level. Built-in magnets ensure the charger stays aligned with the watch's connectors. So you can go out and enjoy your watch without worrying about the charge status.
Technology
The new screen offers industry-leading image quality and contrast, especially when outdoors. The high contrast ratio ensures that your watch face, notifications, and sports data are clearly visible, even in bright sunlight. Thanks to its high color reproduction capabilities, TAG Heuer watch faces display their true colors, regardless of outdoor lighting conditions. Compared to previous models, the 45mm model offers approximately 30% longer battery life, allowing for a full day of focused sports tracking. The 45mm model boasts a full day of battery life even with five hours of golf use, while the 42mm model boasts a full day of battery life even when using the wellness app. The new Connected watch features Bluetooth 5.0, significantly reducing the time it takes to sync data with your smartphone. The new wireless standard nearly doubles transfer speeds, making everyday tasks like syncing your wellness data and sports activity to your smartphone faster and smoother than ever before.
 SBR8010.BT6255 Estimated Price: ¥214,500 (tax included) Separate Strap: ¥24,200 (tax included)
SBR8010.BT6255 Estimated Price: ¥214,500 (tax included) Separate Strap: ¥24,200 (tax included)The new model also features an altimeter that measures the user's current altitude, allowing for more accurate recording of outdoor activities like running and cycling. It also connects to the battery of other sensors, including an accelerometer, heart rate monitor, compass, and GPS, so even serious sports and fitness enthusiasts can enjoy the outdoors with a connected watch.
The new generation of connected watches is powered by Wear OS by Google™. It is expected to feature Wear OS 2 at launch. When Wear OS 3 becomes available, you'll be able to upgrade and enjoy even greater functionality.
https://support.google.com/wearos/thread/118166873/what-wear-os-3-means-for-you?hl=en
(Currently available in English only)
The next-generation Connected Watch will be available in both 45mm and 42mm models from March 10, 2022, at select TAG Heuer boutiques, TAG Heuer Galleries, authorized TAG Heuer retailers, and official TAG Heuer online boutiques.
Android, Google Play, and Wear OS by Google are trademarks of Google LLC.
Wear OS by Google is compatible with mobile devices running the latest version of Android (excluding Go editions and models without the Google Play Store) or iOS. Supported features may vary by platform and country, and compatibility is subject to change.
Campaign
Naomi Osaka and Sydney McLaughlin have been appointed ambassadors for the campaign for the "TAG Heuer Connected Calibre E4." These two incredible athletes star in an advertising campaign themed around versatility.

Naomi Osaka is one of the world's most talented female tennis players, while Sydney McLaughlin is a gold medalist in sprinting and hurdles. They perfectly embody TAG Heuer's values of high performance and elegance, and through the campaign they showcase the versatility of the TAG Heuer Connected Calibre E4, perfect for sporting events and formal occasions alike. The campaign was photographed by award-winning photographer Pari Dukovic. Dukovic is already a close collaborator with TAG Heuer, having photographed Ryan Gosling for the brand's Carrera Three-Handed campaign.
TAG Heuer Connected Trade-In Program
To coincide with the launch of the new TAG Heuer Connected, TAG Heuer is offering a special trade-in program. Under this program, customers who own an eligible previous-generation TAG Heuer Connected watch can receive a trade-in credit toward the purchase of a qualifying new-generation TAG Heuer Connected Calibre E4.
Trade-in prices are ¥24,200 (tax included) for the CW 46 model, ¥36,300 (tax included) for the CW 45 or 41, and ¥55,000 (tax included) for the 2020 Connected watch. The program applies to all previous-generation TAG Heuer Connected watches, including non-functioning watches, with some limited eligibility criteria. TAG Heuer is committed to environmental protection and takes great care to dismantle old watches and their accessories and separate them into reusable materials. We want to reward current Connected watch owners so they can enjoy the latest features of the new-generation TAG Heuer Connected watch.
The TAG Heuer Connected Trade-In program will be available from March 10, 2022, at select TAG Heuer boutiques, TAG Heuer Galleries, authorized TAG Heuer retailers, and the official TAG Heuer online boutique.
https://www.tagheuer.com/connected-trade-in.html
 (Left) SBR8010.BT6255 Estimated price: 214,500 yen (tax included) Strap sold separately: 24,200 yen (tax included) / (Right) SBR8A10.BT6259 Estimated price: 242,000 yen (tax included)
(Left) SBR8010.BT6255 Estimated price: 214,500 yen (tax included) Strap sold separately: 24,200 yen (tax included) / (Right) SBR8A10.BT6259 Estimated price: 242,000 yen (tax included)<TAG Heuer Connected Calibre E4>
https://bit.ly/E4collection
Common specifications for all 6 models
Wear OS 2 Will be included. Can be upgraded to Wear OS 3 after update.
Battery: 330 mAh all-day battery
Battery life: 1 day (1 hour running, including wellness)
Charging time: 1 hour 30 minutes for a full charge (at temperatures between 15°C and 45°C)
Sensors: Altimeter, heart rate monitor, compass, accelerometer, gyroscope, NFC, microphone, barometer
Processor: Qualcomm Snapdragon 4100+
Connectivity: Bluetooth 5.0, Wi-Fi
GNSS: GPS, GLONASS, BeiDou, QZSS, Galileo
Display: 1.28-inch OLED display, 416x416 (326 ppi)

Reference
[Left] SBR8010.BA0617 Estimated price: 236,500 yen (tax included) https://tag.hr/CW_BA0617
[Middle] SBR8010.BC6608 Estimated price: 225,500 yen (tax included) https://tag.hr/CW_BC6608
[Right] SBR8010.BT6255 Estimated price: 214,500 yen (tax included) https://tag.hr/CW_BT6255
Polished and satin-finished stainless steel case / Water resistant to 50m / Case diameter: 42mm / Available with a stainless steel H-shaped bracelet, a black calfskin grain leather strap, or a black rubber strap.

References
[Left] SBR8A10.BA0616 Estimated price: ¥269,500 (tax included) https://tag.hr/CW_BA0616
[Right] SBR8A10.BT6259 Estimated price: ¥242,000 (tax included) https://tag.hr/CW_BT6259
Polished and satin-finished stainless steel case / Water resistant to 50m / Case diameter 45mm / Available with a stainless steel H-shaped bracelet or a black rubber strap. src="/images/upload/2022/02/aba223eea9923a20bf08c43bb0f70f96.jpg" alt="" />
Reference
SBR8A80.BT6261 Estimated price: 297,000 yen (tax included) https://tag.hr/CW_BT6261
Black DLC Grade 2 titanium sandblasted case / Water resistant to 50m / Case diameter 45mm / Black rubber strap
https://www.tagheuer.com/jp
@TAGHeuer #TAGHeuerConnected
Twitter: @TAGHeuerJapan , Facebook: @TAGHeuer , LINE: @tagheuer
https://tag.hr/pr
Contact
LVMH Watch & Jewelry Japan TAG Heuer
/> TEL: 03-5635-7054
Click here for details on company press releases
The press releases published in this article have been provided by PR TIMES Inc. and are published in their original form. FASHION HEADLINE does not recommend the products or services published, nor does it guarantee the content of the press releases. For inquiries regarding the content published, please contact PR TIMES Inc. (https://prtimes.jp/) directly.












![[Left] SBR8010.BA0617 Estimated price: 236,500 yen (tax included) https://tag.hr/CW_BA0617 [Middle] SBR8010.BC6608 Estimated price: 225,500 yen (tax included) https://tag.hr/CW_BC6608 [Right] SBR8010.BT6255 Estimated price: 214,500 yen (tax included) http](https://wrqc9vvfhu8e.global.ssl.fastly.net/api/image/crop/200x200/images/upload/2022/02/46053710ef8a91591b4400e6d98ea0f2.jpg)
![[Left] SBR8A10.BA0616 Estimated price: 269,500 yen (tax included) https://tag.hr/CW_BA0616 [Right] SBR8A10.BT6259 Estimated price: 242,000 yen (tax included) https://tag.hr/CW_BT6259](https://wrqc9vvfhu8e.global.ssl.fastly.net/api/image/crop/200x200/images/upload/2022/02/6cfcd223bd528fe6149d50ae14e29b4e.jpg)


















