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New Epoca opens ultimate jacket shop for a limited time at Shinjuku Isetan

Aug 27, 2014

EPOCA debuted in 1995 as "international clothing from Japan." Now in its 19th year, the brand has been attracting attention with its updated line of sophisticated, sophisticated clothing for the "gentle woman" since the 2014 Autumn/Winter season, with Milan-based Italian designer Gabriele Colangelo as creative director. Colangelo, committed to crafting clothing inspired by Italian culture—traditional tailoring techniques, luxurious details, and minimalist designs—adds to the image of the urbane EPOCA woman, presenting a feminine image of intelligence, kindness, and strength, aiming to appeal to discerning women. A pop-up shop featuring jackets, a central element of this evolution, will be held from September 3rd to 9th at Center Park/The Stage #4 on the 4th floor of Isetan Shinjuku. Among the ten jacket styles offered at the pop-up shop, one iconic jacket (66,000 yen) symbolizes the new Epoca. This item is made in Japan and incorporates men's tailoring techniques to create a structured silhouette and comfortable fit that rivals imported brands. Epoca is launching a new standard jacket that fits the Japanese woman's figure. This jacket can be paired with the same material for an official on-duty look, or paired with denim for a casual, stylish look. Priced at ¥70,000 to ¥80,000, it's more than a domestic brand but less than an import. It's sure to be on any discerning woman's "must-buy" list. Additionally, the pop-up shop will offer two limited-edition jackets exclusive to Isetan Mitsukoshi. One is a silk taffeta jacket (¥300,000), one of only three in the world, available at Isetan Shinjuku, Mitsukoshi Nihonbashi Main Store, and Mitsukoshi Ginza. The white jacket, considered the most luxurious color, is said to have been completed with couture-like handwork in an atelier that brings together the finest craftsmanship. Also, three attractive jackets are available, priced at just ¥150,000, lower than the ¥300,000 price tag of this limited-edition jacket. These include a glittery jacquard, a paneled jacquard woven with silk wool featuring a bold green and silver color scheme, and a black jacket with a geometric pattern created with sequins. All of these jackets highlight the bold, Made in Italy materials. Choosing and styling your own unique, "personal" jacket will highlight your personality more than just the jacket's presence. Another topic of discussion is the addition of sizes 39 and 41 to the previously available Italian sizes of 38, 40, and 42. These three jackets will be available in five sizes, adding sizes never before seen in ready-to-wear. Since size and fit are crucial to flattering your style, why not use them as criteria for choosing your own unique jacket?

The pop-up shop will also be held simultaneously at Nihonbashi Mitsukoshi Main Store and Ginza Mitsukoshi.


Contact:
SANYO SHOKAI LTD C.R. DEPT
0120-340-460
Yuri Yokoi
  • Epoca has created the "ultimate jacket." This piece, which embodies beauty and craftsmanship, is made with meticulous handwork and high-quality materials. It pursues comfort and a refined silhouette. 66,000 yen
  • This silk taffeta jacket is available at Mitsukoshi Isetan in a limited run of three pieces. The front is interlininged with genuine horsehair (white horse tail hair). The dignified look of the notch lapels gives it an aura of exclusivity. 300,000 yen
  • Introducing a new type of shirt that allows you to freely control the nuances of the V-zone of your jacket. By topping it with your favorite shirt decoration, you can achieve your favorite style. Shirt 29,000 yen, shirt decoration (frill) 15,000 yen
  • It uses a puffed jacquard weave that creates a unique textured feel. Gold glitter is woven all over the black background, giving it a profound shine. The design is the same as the icon jacket, but with a different fabric. Limited to Mitsukoshi Isetan. 150
  • This artistic jacket features a jacquard weave that gives it a painted look. The large, boldly colored panels create a marbled pattern. Available exclusively at Isetan Mitsukoshi. Price: 150,000 yen.
  • The crystal-studded tie adds a touch of glamour to the beautiful jacket. It can be easily attached and removed with a chain. 40,000 yen
  • Introducing a new type of shirt that allows you to freely manipulate the nuances of the V-zone of your jacket. By topping it with your favorite shirt decoration, you can achieve your favorite style. Shirt 29,000 yen, shirt decoration (bow) 15,000 yen
  • A versatile, simple black jacket. Crafted in five sizes, each tailored to within 0.5-1cm, it offers the perfect fit and feel, approaching tailor-made to your specifications. Price: 73,000 yen
  • The elegant design features a satin collar with beautiful flowing lines that accentuates the décolleté. It adds a casually dressy touch to your outfit, elevating your look. Available in 5 sizes. 73,000 yen
  • A lace clutch bag adds a touch of playfulness and elegance to a simple jacket style. 27,000 yen
  • The tuxedo jacket, with its combination of different black textures on the body and color, is sensual and beautiful, and its mannish style accentuates femininity. It creates a sophisticated look even at parties. 79,000 yen
  • This A-line shirt dress features a combination of different materials that will tickle your fashion sense. The front of the skirt is made of imported material, and the different volumes at the front and back add a playful touch. 69,000 yen
  • Crystal rocks will enhance the glamorous party scene. 90,000 yen
  • A minimalist form and elegant accents suitable for a sophisticated lady. The belt at the waist not only draws attention to the style but also adds a special touch. 76,000 yen
  • This snake print dress will expand your fashion possibilities. The sharp nuances, elegant silhouette, and delicate bow tie create a sophisticated and elegant look. 89,000 yen
  • The navy and black striped wool fabric is tailored into a neat and sharp silhouette. Pair it with the matching pants for a fashionable set-up style. 76,000 yen
  • This reversible collarless jacket is made with thin, supple wool using handmade techniques. It features a calculated, compact silhouette that pairs well with skirts. 79,000 yen
  • The ornamental motif pattern adds a touch of color to a minimalist jacket style. This scarf is perfect for both work and casual wear. 30,000 yen
  • Necklace: 30,000 yen
  • Choker 25,000 yen
  • Earrings 12,000 yen
  • Clutch bag: 27,000 yen
  • Ornamental leather bangle 23,000 yen
  • Punched leather bangle 25,000 yen
  • Metal plate bangle 20,000 yen
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