VALEXTRA, a luxury brand from Milan, Italy, will be holding a promotion in the handbag section on the first floor of the main building of Isetan Shinjuku from August 27th to September 2nd. Since its founding in 1937, VALEXTRA has preserved the traditions of Italian craftsmanship and produced a number of historic masterpieces. Believing that the meticulous craftsmanship of the artisans is the brand's true identity, the brand has deliberately avoided displaying its logo on the surface. According to the store's buyer, the brand was originally sold in the men's building, but its popularity among accompanying women led to a growing share of women's items, leading to the decision to introduce it. Furthermore, when considering increasing the number of "eternal brands" with a timeless brilliance, VALEXTRA was the first name that came to mind. The main building's lineup will emphasize the rich color variations available, and the small Boston bag (¥280,000), featured as one of the main promotional items, will be available in over 15 colors. The lineup includes white, powder pink, yellow, orange, red, magenta, and cobalt blue. The key point is the selection of different shades of pink. Also available: Only MI tote bags, specially designed to commemorate the store's opening, are available in six colors: cobalt blue, orange, flamingo, powder pink, white, and black. These exquisite items showcase the beauty of the cutting and edge-finishing techniques (a process in which multiple layers of a proprietary "COSTA" paint are applied to the leather's cross-section). The brand will continue to be sold in the handbag section on the first floor of the main building even after the promotion period ends.