Coach's 2017 Spring Collection, a homage to rock legend Elvis Presley, went on sale at Coach Omotesando on February 10th. The collection focuses on movements such as rebel groups, beatniks, and Elvis fan clubs. It features items inspired by women who express personalization through the embellishments of their own individuality. Coach Omotesando will be showcasing Elvis-themed items designed as a homage to Elvis alongside an installation. The wide range of items available includes sweatshirts and T-shirts featuring scrapbook-style collages of Elvis's portraits, as well as key bags, scarves, and jewelry featuring various motifs with a craft art feel. Additionally, Elvis's signature song, "Love Me Tender," is displayed in an American neon sign in the window. The staircase leading to the second floor is decorated with a collage of iconic portraits, making the store a must-see photo spot for fans.