To celebrate the relaunch of Alexander Wang's official website, the brand has launched a collaborative collection with Beats by Dr. Dre, the audio brand created by music producer Dr. Dre.

The collection includes three items: headphones ($449), earphones ($149), and a small wireless speaker ($299). All are finished in Alexander Wang's signature gold and matte black and come with a stingray leather case. The items will be available at Beats by Dr. Dre's official stores and online store, Alexander Wang's official website, and select shops, and are also scheduled to be sold in Japan.

Dr. Dre is one of the most important figures in hip-hop, known for producing songs for artists such as Snoop Dogg, Eminem, and Fifty Cent. In 2006, he founded Beats by Dr. Dre with Jimmy Iovine, president of Interscope Records, which also includes Lady Gaga and U2. The company was later acquired by Taiwan's HTC. In the past, the brand has also collaborated with Gaga on earphones.

Alexander Wang has also released 10 items as part of the fourth installment of its lifestyle collection, the OBJECTS COLLECTION. The lineup includes vases, shot glass sets, and dice sets designed with materials such as gold, Marquina marble, and stingray. They will be available at the brand's flagship store and official website.

The new site has updated functionality and content in addition to its design. It carries all Alexander Wang lines, including "T by Alexander Wang," and ships to 50 countries, including the United States and Japan. Rodrigo Bazan, CEO of Alexander Wang International, commented on the relaunch, "E-commerce sales are growing steadily, and we expect that by 2015, e-commerce will generate the most revenue from our retail business."

The site is currently also proposing gifts for the holiday season, and has released special content themed around five different scenarios, including "being stuck in the snow," "traveling to a tropical resort," and "working overtime at the office."