THE WEEKEND HOTEL, a lifestyle brand developed by LOVEandGift Inc., will host a limited-time pop-up shop, "THE WEEKEND HOTEL@ISETAN SHINJUKU 1st," at the Isetan Shinjuku store from January 19th to January 25th, 2022.
Based on the concept of "relaxing like a hotel in the comfort of your own home on the weekend," THE WEEKEND HOTEL offers hotel-like linens and amenities, as well as casual clothing and bags that can be easily taken on trips. While products are usually sold only through THE WEEKEND HOTEL's official e-commerce site, many customers have expressed a desire to actually experience the products in person, leading to the decision to hold a pop-up shop in a brick-and-mortar store for the first time. In addition, to commemorate the opening of THE WEEKEND HOTEL's first pop-up shop, PVC Bag (THE) will be sold in limited quantities in three Isetan-exclusive colours (YEL x GRY, PINK x RED, LAV x PUR).
Model and flower lifestyle producer Hatano Hiroko will be in charge of the floral arrangements at the pop-up shop.
In addition, an event will be held from 12pm on January 19th where customers who purchase products created in collaboration with model and actress Yamada Yu will be able to take photos with Yamada Yu.
"THE WEEKEND HOTEL" will continue to deliver a hotel-like lifestyle to its guests.
■About the pop-up shop "THE WEEKEND HOTEL@ISETAN SHINJUKU 1st"
＜Event Period＞
Wednesday, January 19th to Tuesday, January 25th, 2022, 10am to 8pm
＜Venue＞
Isetan Shinjuku Main Building, 2nd Floor, Center Park/The Stage #2
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
＜Event Information＞
A special event will be held at the pop-up shop.
1. Photo Session with Yamada Yu
Customers who purchase products in collaboration with Yamada Yu between 10am and 1pm on Wednesday, January 19th (※1) will be able to take a photo together with Yamada Yu (※2).
*1 Even if multiple items are purchased, only one photo per person is allowed.
*2 The photo shoot will begin at 12:00 PM on the day. Only one photo will be taken with one camera.
2. Limited items on sale
PVC Bag (THE) will be sold in limited quantities in three Isetan exclusive colors (YEL×GRY, PINK×RED, LAV×PUR).
8,250 yen each (tax included)
*Only available at the pop-up shop and Isetan Mitsukoshi online store
3. Novelty gift for purchasers
During the period, customers who purchase over 15,000 yen (tax included) at the venue will receive an Eco Bag in Isetan colors (RED, YELLOW, GREEN).
*Numbers are limited. Offer ends when stock runs out. :
■Comment from Yamada Yu
"THE WEEKEND HOTEL" is a brand I love and use regularly. I would be thrilled if you could actually pick up and see the collaborative products at the venue. I will also be at the pop-up shop on January 19th, so I look forward to meeting you all there.
■Comment from Hatano Hiroko
I have been in charge of the floral arrangements for "THE WEEKEND HOTEL's" first ever pop-up shop. I am truly honored to be able to collaborate with a brand I love in this way. If you are in Shinjuku during the period, please be sure to stop by.
■Yamada Yu Profile
Actress/Model
She rose to fame as an exclusive model for the fashion magazine CanCam. She has expanded her activities as an actress as well, and is currently active in a wide range of genres, including magazines and advertisements.
■Hatano Hiroko Profile
Model and Flower Lifestyle Producer
She has been working as a model since the age of 17, and currently works mainly for the magazine "STORY" (Kobunsha). She started working with flowers in 2007 and founded her own brand, "WILL GARDEN."
■Profile of Mikimoto Emi
CEO and Director of "THE WEEKEND HOTEL"
After working as a model for the magazine "VIVI" for seven years, she is currently working as the owner-director of the lifestyle brand "THE WEEKEND HOTEL." Her sophisticated home and stylish interior, which she selected herself, are attracting attention as a "hotel-like lifestyle."
■About "THE WEEKEND HOTEL"
URL: https://www.the-weekend-hotel.com/
Official Instagram: https://www.instagram.com/the_weekend_hotel/
Click here for company press release details
Based on the concept of "relaxing like a hotel in the comfort of your own home on the weekend," THE WEEKEND HOTEL offers hotel-like linens and amenities, as well as casual clothing and bags that can be easily taken on trips. While products are usually sold only through THE WEEKEND HOTEL's official e-commerce site, many customers have expressed a desire to actually experience the products in person, leading to the decision to hold a pop-up shop in a brick-and-mortar store for the first time. In addition, to commemorate the opening of THE WEEKEND HOTEL's first pop-up shop, PVC Bag (THE) will be sold in limited quantities in three Isetan-exclusive colours (YEL x GRY, PINK x RED, LAV x PUR).
Model and flower lifestyle producer Hatano Hiroko will be in charge of the floral arrangements at the pop-up shop.
In addition, an event will be held from 12pm on January 19th where customers who purchase products created in collaboration with model and actress Yamada Yu will be able to take photos with Yamada Yu.
"THE WEEKEND HOTEL" will continue to deliver a hotel-like lifestyle to its guests.
■About the pop-up shop "THE WEEKEND HOTEL@ISETAN SHINJUKU 1st"
＜Event Period＞
Wednesday, January 19th to Tuesday, January 25th, 2022, 10am to 8pm
＜Venue＞
Isetan Shinjuku Main Building, 2nd Floor, Center Park/The Stage #2
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
＜Event Information＞
A special event will be held at the pop-up shop.
1. Photo Session with Yamada Yu
Customers who purchase products in collaboration with Yamada Yu between 10am and 1pm on Wednesday, January 19th (※1) will be able to take a photo together with Yamada Yu (※2).
*1 Even if multiple items are purchased, only one photo per person is allowed.
*2 The photo shoot will begin at 12:00 PM on the day. Only one photo will be taken with one camera.
2. Limited items on sale
PVC Bag (THE) will be sold in limited quantities in three Isetan exclusive colors (YEL×GRY, PINK×RED, LAV×PUR).
8,250 yen each (tax included)
*Only available at the pop-up shop and Isetan Mitsukoshi online store
3. Novelty gift for purchasers
During the period, customers who purchase over 15,000 yen (tax included) at the venue will receive an Eco Bag in Isetan colors (RED, YELLOW, GREEN).
*Numbers are limited. Offer ends when stock runs out. :
■Comment from Yamada Yu
"THE WEEKEND HOTEL" is a brand I love and use regularly. I would be thrilled if you could actually pick up and see the collaborative products at the venue. I will also be at the pop-up shop on January 19th, so I look forward to meeting you all there.
■Comment from Hatano Hiroko
I have been in charge of the floral arrangements for "THE WEEKEND HOTEL's" first ever pop-up shop. I am truly honored to be able to collaborate with a brand I love in this way. If you are in Shinjuku during the period, please be sure to stop by.
■Yamada Yu Profile
Actress/Model
She rose to fame as an exclusive model for the fashion magazine CanCam. She has expanded her activities as an actress as well, and is currently active in a wide range of genres, including magazines and advertisements.
■Hatano Hiroko Profile
Model and Flower Lifestyle Producer
She has been working as a model since the age of 17, and currently works mainly for the magazine "STORY" (Kobunsha). She started working with flowers in 2007 and founded her own brand, "WILL GARDEN."
■Profile of Mikimoto Emi
CEO and Director of "THE WEEKEND HOTEL"
After working as a model for the magazine "VIVI" for seven years, she is currently working as the owner-director of the lifestyle brand "THE WEEKEND HOTEL." Her sophisticated home and stylish interior, which she selected herself, are attracting attention as a "hotel-like lifestyle."
■About "THE WEEKEND HOTEL"
URL: https://www.the-weekend-hotel.com/
Official Instagram: https://www.instagram.com/the_weekend_hotel/
Click here for company press release details
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