"The Temporary at the POOL" is a theme-driven project at the POOL aoyama, a concept space in Minami-Aoyama directed by Hiroshi Fujiwara. Starting January 9th, "IN THE HOUSE," directed by husband-and-wife stylists MASAH and Asami Imajuku, launched with items centered around "family." "IN THE HOUSE" offers a space for families to "enjoy shopping in the same lifestyle," even after getting married and having children. The baby graphic featured in the main visual is modeled after Aoma, the son of MASAH and Asami Imajuku. The title "IN THE HOUSE," derived from the hip-hop slang "IN DA HOUSE," which is MASAH's roots, also embodies his desire to attract a wide range of people, regardless of genre, background, or generation.

At the same time as this event, a new brand called FMAM was launched by Ochiai Hiromichi, designer of MASAH, Imajuku Asami, and FACETASM. The brand's launch was a fateful one, as Ochiai Hiromichi has now had a child, and the brand's launch is comprised of baby, kids, and unisex items. The collection features an edgy, street-style feel for families who want to enjoy fashion freely, with "kids dressing like adults, and adults dressing like children."

Items available at "IN THE HOUSE" include an FMAM hooded parka (18,000 yen), a PORTER x the POOL aoyama x FMAM bag (28,000 yen), a WOOUF! BARCELONA x artist MURO x FMAM stool (23,000 yen), as well as an Undercover cushion (8,000 yen) and an aprons by the POOL aoyama (5,500 yen).